Afbeelding
Minor content
What do we do in this minor?
You work in a project team on a branding challenge of a company or organisation. You will gain a broad and deep understanding of branding, which will help you evaluate brand identity and brand performance and develop or improve a consistent brand strategy. You will develop solutions and prototypes aligned with the brand strategy.
Collaborate and innovate
We work in a small project team on a real-life business case in close collaboration with the company and other stakeholders. During business meetings, we share both theoretical and practical knowledge that helps us solve the company's brand problem. Using Scrum and the Design Thinking approach, we provide the company with prototypes and solutions that work in real life. Guest lectures and field trips enrich the learning environment.
Structure of the minor
The minor is 15 EC and revolves around one major project.
- You work on a real-life business case, for and with the organisation.
- Three times a week, you have project meetings where you share knowledge and work together on the business case.
- You organise your project yourself.
- We invite experts, organise workshops and excursions, and you do your own field research at companies.
Learning and growing
We pay attention to your personal growth and professional development. Therefore, we have coaching sessions to monitor teamwork, individual performance and personal learning.