Minor content
You work in a project team on a brand challenge of a company or organization. You gain a broad and in-depth understanding of branding which helps you to evaluate the brand identity and brand performance and to develop or improve a consistent brand strategy. You develop solutions and prototypes that are aligned with the brand strategy.
Structure of the minor
We work in a small project team on a real-life business case in close cooperation with the company and other stakeholders. During business meetings we share both theoretical and practical knowledge that helps us to solve the branding problem of the company. By using the design thinking approach we provide the company with prototypes and solutions that work in real life. Guest lectures and field trips enrich the learning environment.
We pay attention to your personal growth and your professional development. Therefore, we have coaching sessions to monitor the team work, the individual performance and the personal learning process.