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Minor

Business Innovation and Marketing

This minor provides the students with a unique opportunity to get familiar with Business Innovation & Marketing concepts in Asia.
Starts in
February & September
Ec
15 ECTS
Location
Thailand

During the module, which will be held in Bangkok, the students will have the opportunity to introduce and market a new product or service into the Thailand market and correspondingly enter other Asian markets with the product. As per the new educational philosophy of NHL Stenden University of Applied Sciences, this minor will have DBE elements in the curriculum. The students will seek to create a new product or service for the Thai and Asian Market. In the modules, the educational activities will be complemented by online Lectures & Workshops, online Student Led Seminars (SLS) as well as online coaching sessions and Guest lectures.

Minor content

In this minor the students will be able to identify, develop and create an Innovative product with special focus on Thailand and the ASEAN region with the aim to generate realistic and feasible strategies targeting the (specific groups of) Asian customers.

This minor is offered by International Business.

 

Structure of the minor

Minor Learning Outcome: The students will be able to identify, develop and create an Innovative product with special focus on Thailand and the ASEAN region with the aim to generate realistic and feasible strategies targeting the (specific groups of) Asian customers. The Minor consists of 4 units which covers the learning outcome: Value Driven Marketing & Integrated Marketing Communications (9 EC), International Market Entry (3 EC), and Personal Development (3 EC).

Study features

Starts in
February & September
Location
Thailand
Language
English
European credits
15 ECTS
Minor type
For all bachelor programmes

Questions?

Do you have questions about this minor? Ask them via the online form.

Online form