Minor content
In this minor the students will be able to identify, develop and create an Innovative product with special focus on Thailand and the ASEAN region with the aim to generate realistic and feasible strategies targeting the (specific groups of) Asian customers.
The educational activities will be complemented by guest lectures, workshops, and field trips to experience first-hand how business have overcome challenges and developed their products to meet ever-changing demands.
This minor is offered by the study program International Business and is open to all students of NHL Stenden University, regardless of their study program.
Structure of the minor
Minor Learning Outcome:
The students will be able to identify, develop, and create an innovative product with special focus on Thailand and the ASEAN region with the aim to generate realistic and feasible strategies targeting the (specific groups of) Asian customers.
The Minor consists of 3 units which covers the above learning outcome:
● Unit 1: Value Driven Marketing & Integrated Marketing Communications (9 EC)
● Unit 2: International Market Entry (3 EC)
● Unit 3: Personal Development (3 EC)