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Minor

Business Innovation and Marketing

This minor provides the students with a unique opportunity to get familiar with Business Innovation & Marketing concepts in Asia.
Starts in
February & September
Ec
15 ECTS
Location
Thailand

Located in Bangkok, the business and economic heart of Thailand, students will have the chance to introduce and market a new product or service into the Thailand market- then expand to enter another Asian market with your product idea. Based on local market research, students will create a new product or service for the Thai and Asian Market and test these ideas throughout the minor. Consumer driven research and product development lye at the heart of this minor.

Minor content

In this minor the students will be able to identify, develop and create an Innovative product with special focus on Thailand and the ASEAN region with the aim to generate realistic and feasible strategies targeting the (specific groups of) Asian customers.

The educational activities will be complemented by guest lectures, workshops, and field trips to experience first-hand how business have overcome challenges and developed their products to meet ever-changing demands.

This minor is offered by the study program International Business and is open to all students of NHL Stenden University, regardless of their study program.

 

Structure of the minor

Minor Learning Outcome:
The students will be able to identify, develop, and create an innovative product with special focus on Thailand and the ASEAN region with the aim to generate realistic and feasible strategies targeting the (specific groups of) Asian customers.

The Minor consists of 3 units which covers the above learning outcome:

● Unit 1: Value Driven Marketing & Integrated Marketing Communications (9 EC)
● Unit 2: International Market Entry (3 EC)
● Unit 3: Personal Development (3 EC)

Study features

Starts in
February & September
Location
Thailand
Language
English
European credits
15 ECTS
Minor type
For all bachelor programmes

Questions?

Do you have questions about this minor? Ask them via the online form.

Online form

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