Business Innovation and Marketing
This minor applies a design-thinking approach, guiding students through an iterative process to develop innovative products and market entry strategies. They will explore business opportunities in ASEAN, create prototypes, and design Integrated Marketing Communication plans that integrate marketing communication and branding.
Students will put their strategies into real-world practice by working with major companies in Thailand, refining concepts, product innovation, and delivering persuasive product sales pitches.
The program emphasizes influencer marketing, brand building, and digital content creation, equipping students with practical skills to navigate 21st-century digital transformation and engage business stakeholders.
Minor content
This minor focuses on innovative product development through a design-thinking approach and iterative design loop. Students will learn to identify market opportunities, create prototypes, and refine concepts in a practical, real-world context. They will attend innovation and marketing lectures that cover essential theories and strategies, followed by hands-on prototyping workshops to develop tangible solutions.
The program also offers students the chance to interact with industry professionals through guest lectures and field trips to leading international companies. These experiences provide behind-the-scenes insights into how businesses adapt and innovate to meet the dynamic demands of the ASEAN market
Structure of the minor
Indicate which components the minor consists of (including SBU/EC), say something about learning objectives, cooperation, possible working visits, internship and literature.
The minor is assessed as follows:
- Unit 1: Value Driven Marketing (6EC)
- Unit 2: Integrated Marketing Communication (6EC)
- Unit 3: Personal Development (3EC)
Study features
Minor Learning Outcome:
Students will identify, develop, and refine innovative products for the Thai and ASEAN markets, applying design thinking. They will turn these ideas into real-world product sales pitches, working with actual clients to create feasible strategies targeting specific customer groups.
The minor is assessed as follows:
- Unit 1: Value Driven Marketing (6EC) - Value Driven Marketing Presentation
- Unit 2: Integrated Marketing Communication (6EC) - Product Sales Pitch
- Unit 3: Personal Development (3EC) - Portfolio
This minor is offered by the study program International Business and is open to all students of NHL Stenden University, regardless of their study program.
Businesses need to constantly evolve to stay ahead of competition and to remain relevant. Students studying in a business or management-related program will find Business Innovation and Marketing especially useful as is deals with developing products based on customer research. There is a strong focus on understanding Asian and Thailand markets, the local business environment, and consumer needs and trends.
If applying for this minor it is expected you possess, or are self-motivated to learn about, the following topics:
Basic knowledge of the knowledge areas that will be covered in this minor, namely: Marketing, Marketing Research, International Business and Management, and Cross-Cultural Communication and Management.
After completing this minor, students will know the tools needed to help drive business success and keep themselves relevant to consumers. Furthermore, students will gain valuable insights into Asian and Thailand markets and mindsets- an increasingly valuable skillset in competitive business environments.
