Design Asia

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“Design Asia” in Bangkok is the place to become a better designer, and to have a positive impact on the world through design. Individually or together with your peers you will develop design solutions for challenges brought in by the local environment. These will include commercial interests or social and development impacts.

Will you opt for creative design, digital development, or both? With this minor, you determine your own path and experience what design in Southeast Asia is all about.

Structure of the minor

The minor is practice driven, so you will be working on 3 design challenges.

1. Design for good:
You will visit a local community who needs your help to gain more visibility, receive more visitors and document their everyday life and traditions.
You will be designing multimedia items of cultural significance which in the long run will positively impact their livelihood as well as help transmit their knowledge and traditions.

2. Adapt to the local market:
The visual communication codes in Asia are vastly different than the ones you can find back home. The colors can be flashier, the fonts more “in-your-face” and graphics rely heavily on Kawai and mascots.
You will be working as a group on a case study of a brand which wishes to launch in the Asian market. Taking into consideration the specificities of Asian design, you will create visually engaging multimedia campaigns that will resonate with the local target audience.

3. Experiment:
Throughout the minor you will be given the opportunity to experiment with new techniques, software's or simply to improve some of your existing skills. You will document your own design journey, progress and self-reflection in the form of a portfolio.