Experience Design
In this minor, you learn to design meaningful experiences and engaging encounters with lasting impact.
You transform your own ideas into real experiences and test them with real people
You work hands-on, experiment extensively, and see directly what your work triggers
You learn by doing, testing, and adjusting
Minor content
In the minor Experience Design, you design experiences that stimulate innovation, strengthen your confidence, and create lasting impact.
Think of: immersive pop-up theater, soundscapes & sensory walks in nature, transmedial mini-festivals, sensory installations with light, sound and material, interactive relaxation spaces, a learning environment that activates curiosity, or...
The possibilities are endless and stem from your personal fascinations. (You'll find many more examples at the bottom).
You develop systems thinking and leadership skills for the future. You learn to challenge assumptions and make authentic contact with users' emotions. Alongside practical application and theoretical depth, the minor offers a stimulating, interdisciplinary learning experience.
The minor itself is also an experience.
You undergo exercises that delve deep into emotions, strengthen your reflective capacity, and inspire creative solutions. This contributes to your creative mindset. Essential in the complex and dynamic environments of the future.
During the program, you go through 5 phases:
1. Orientation and friction
You develop your vision as a creative professional and explore your own goals and principles together with others.
2. Short experiences 'in the wild'
From idea to action. You undergo experiences yourself and develop mini-experiences. You learn to recognize effects.
3. Expedition and deepening
You deepen contextually and connect experiences to place, culture, or system.
4. Building a major experience
Based on personal fascinations and previous experiences, you work collectively on a major experience. Something you didn't know you were capable of beforehand.
5. The final expo as experience
You show the world what you're capable of. Not a regular exhibition, but a final expo that is itself an immersive experience.
Structure of the minor
During this minor:
• You work on your own projects that originate from you
• You design, organize and realize experiences such as interventions, expeditions, events or workshops using design methods like the 5E model
• You test your ideas in the real world and learn from what happens
• You develop skills that you can directly apply in your studies, work, graduation and future
• You work with your hands, your head and your senses
Both success and failure are part of this process. Every attempt yields insights that contribute positively to your process and assessment.
Within the minor you can expect:
• Various workshops and trainings, such as Tiny Experiments, Bullet Journaling, Ikigai, Headspace, Challenge weeks, Conceptual sessions and Digital Detox
• Multi-day expeditions on location
• On-site experiences
• Contact with experts and alumni of the minor
• Lectures and workshops by experts and alumni
• Design Thinking sessions
• Additional offerings based on wishes from the community
You work individually and together with others who share your curiosity. Multidisciplinary collaboration is natural.
You go on expeditions and actively seek out new content
Study features
During the minor you are assessed on what you do, make and learn. Your work and commitment are monitored through intensive feedback conversations, personal and group presentations, and an ongoing portfolio.
In the feedback conversations, you as a person are central. You receive targeted feedback on your process, the choices you make and how you develop.
Presentations and expos are moments where you share, explain and discuss your work-in-progress and completed experiences together. They help you clarify where you stand and where you can continue to grow.
Throughout the minor, you continuously build a portfolio with the experiences you have designed and undergone. This portfolio forms the basis for your self-assessment, in which you substantiate how you grow per competency. This self-assessment is used for both the interim assessment and the final assessment of the minor.
The minor Experience Design is intended for students who are interested in people, meaning and experience. For students who want to work with different types of media and design experiences that make an impact. You are curious about behavior, stories and context and seek space for personal and professional ownership. The minor is consciously interdisciplinary and requires an active and open attitude. The minor is particularly well suited for students from the following programs:
- Communication and Multimedia Design (CMD)
- Built Environment
- Fine Arts and Design
- Creative Therapy & Social Work
- Teacher Training, Pedagogy & Applied Psychology
- Tourism, Leisure, Facility Management, Entrepreneurship and Retail
- Journalism and communication-oriented programs
There are no strict selection requirements based on program, but there are requirements based on attitude. You are willing to make, experiment, reflect and take responsibility for your own learning process. After registration, a non-binding intake interview follows. The minor involves additional costs of at least €130 for expeditions and excursions. Depending on personal choices and preferences, these costs may increase. These costs will be explained at the beginning of the minor
Schedule
The minor Experience Design is offered in both semesters and works with a fixed weekly rhythm. Class days: Monday and Thursday Community days: Tuesday, Wednesday and Friday Time: during the day, with fixed contact moments and space for independent and group work On class days, joint sessions, experiences, guidance and reflection moments take place. Outside these days, you work independently or in small groups on designing, testing and executing experiences, often in real-life contexts. The schedule supports an active and practice-oriented approach in which making, experiencing and reflecting are central.
For the most actual information about this minor please visit our website: