Neuromarketing (ENG)

Minor content

This makes this minor unique:
🧠 Looking into the brain.
You investigate what people think, feel, and want – even when they cannot explain it themselves. You explain behavior in terms of attention, emotion, motivation, stress, etc.
🔬 Working with state-of-the-art measurement techniques
To look into the brain, you use devices that measure bodily responses, because the body does not lie. You use eye-tracking for screens and physical environments, EEG (brain waves), facial expression analysis, and GSR (skin conductance).
🌍 Real organizations, real impact
You work on concrete issues in marketing, media, and communication. No fictional cases, but problems that truly matter.
🛠️ Doing, creating, and testing
You do not stop at giving advice. You develop solutions, test them, and use data to show whether they have an effect on thinking, feeling, wanting, and doing.
📂 Assignments we did before
Creating engaging content for a regional media company, strengthening the emotional experience in a restaurant, improving the online conversion of a clothing retail chain, increasing beer sales in a café, creating a tidy playroom in a homeless shelter, and many more.
🔎 Learning what you find interesting
You dive deep into a topic that you personally find interesting and engage with experts from the field. This is how you develop your own expertise ánd build a professional network.
🗣️ “I learned more here than during the rest of my studies combined”
Neuromarketing is not a minor to do ‘on the side’. It is a minor for students who are curious and are willing to work hard.
Curious what this looks like in practice?
🎬 Watch the video of students who came before you Check out our Insta!
 

Are you curious about consumer behavior? Do you want to understand how influence really works and test it? Then minor Neuromarketing is for you!
Sign up now!