Spa Business Strategy

Minor content

In this minor, students step into the role of spa consultants, tasked with designing a professional Spa Business Solution Concept for a real client. They will apply strategic thinking to solve business challenges and present their solutions in a professional manner. Along the way, students gain hands-on insights into how spa and wellness concepts are developed, managed, and sustained in today’s competitive market.

The program includes case-based learning sessions, masterclasses, and expert lectures on market analysis, human resource management, marketing, sales, business planning, and revenue management in the spa industry. Workshops on traditional and contemporary therapies, student-led seminars, and visits to various spas further enrich the learning experience.

This minor is offered by the study program Hotel Management.

Structure of the minor

The Spa Business Strategy minor (15 EC) equips students with the knowledge, skills, and creativity needed to design and present innovative business solutions in the thriving spa and wellness industry. The minor consists of case-based learning sessions, interactive workshops, industry masterclasses, and a consultancy project in which students work in teams to support a real client. Core topics include market analysis, human resource management, marketing, sales, business planning, and revenue management. Additional workshops introduce traditional and contemporary therapies, giving students a holistic understanding of spa and wellness practices.

Learning objectives focus on developing the ability to translate market demands into feasible concepts, design a well-structured business solution, and present it convincingly to industry professionals. Students will practice professional attitudes, strengthen analytical and creative skills, and gain experience working in dynamic, multicultural teams. Collaboration is at the heart of the program, as students act as consultants, collectively managing a project from research to delivery.

The minor also integrates working visits to different types of spas, allowing students to observe daily operations and draw inspiration from diverse wellness concepts. A student-led seminar with industry representatives offers further networking opportunities and professional feedback. While there is no internship component, the applied project simulates a real consultancy assignment, bridging academic learning and professional practice. Literature will consist of industry reports, case studies, and selected readings on spa management and wellness innovation. By the end of the minor, students will have built both practical expertise and a professional portfolio piece.

Study features