Georges El Hajal is an expert in the people profession and researcher at the Hotel Management School Leeuwarden, NHL Stenden University of Applied Sciences. Born and raised in Lebanon, he holds a bachelor's degree in Hospitality Management from the Lebanese University, Faculty of Tourism and Hospitality Management, and a master's in International Service Management from London Metropolitan University and NHL Stenden. He is working towards a Ph.D. at the University of Groningen, Faculty of Spatial Sciences. 

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Georges El Hajal

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As a Chartered Member of the Chartered Institute of Personnel and Development (Chartered MCIPD), Georges leverages this designation to underscore his extensive experience and expertise in HR and L&D practice, showcasing a steadfast commitment to excellence. With a rich background in HRM spanning various countries, including Lebanon, Qatar, the UAE, the Netherlands, and Iraq, coupled with diverse experiences in the humanitarian field with the International Committee of the Red Cross (ICRC) across Switzerland, Afghanistan, Iraq, Yemen, Mauritania, and the Philippines, Georges offers a unique and broad perspective on the people profession. He is also a member of The Institute of Hospitality (MIH) and an Associate Certified Coach (ACC) credential holder from the International Coach Federation (ICF), demonstrating a high professional coaching practice standard.

At NHL Stenden, Georges is a student coach and HRM lecturer at the undergraduate and graduate levels, blending real-world experience with academic insights. He is also a part of the Academy of International Hospitality Research and the Hospitality Education research group and is deeply involved in academic research. Georges is also on the bachelor programme's curriculum committee, bringing valuable research insights to support the curriculum redesign, ensuring an alignment with the evolving needs of the hospitality industry.

His Ph.D. focuses on the future of hospitality jobs, developing strategies for attracting, engaging, and retaining talent in the hospitality industry. His research aims to create a conceptual model and a regionally adapted framework for talent management strategies and theorise a support approach for the hospitality industry to prepare for future jobs and equip the current workforce with the skills required for tomorrow. Georges is also actively engaged in the RIF Project GastvrijFriesland, a collaborative effort to strengthen the hospitality sector in the Dutch province of Friesland. His involvement aligns closely with his Ph.D. research focused on developing a talent attraction and retention strategy tailored to the hospitality industry in the province of Friesland.

Georges has a passion for the people profession rooted in the belief that by investing in people and creating supportive, inclusive workplaces, organisations can achieve success while also contributing to broader societal well-being. In his work, George aims to advance knowledge in hospitality HRM, inform policy and practice, empower future professionals, promote innovation, and drive positive change within the industry.

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