In 2020, Sara de Hoog graduated from the bachelor's program Creative Business, at NHL Stenden University of Applied Sciences. Her graduation thesis on group polarization in American politics triggered her to do more with the disturbing results of her research. This drive and great interest in the subject resulted in an internship and eventually a permanent appointment at the professorship Organisations and Social Media.

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Sara de Hoog

Contact

For more information, please contact via phone or e-mail.

06-13728001
sara.de.hoog1@nhlstenden.com

She translated her knowledge of this topic into workshops dealing with the phenomena of filter bubbles, in-group and out-group bias and group polarisation. After successful pilots and try-out sessions for a varying audience, Sara currently offers workshops from the professorship to various target groups, including the bachelor Communication and the citizenship carrousel of Alfa-College. With these workshops, it is Sara's mission to make participants aware of the contemporary online influencing factors and to give them concrete tools to deal with them more consciously and wisely.

Look for your own opposite.

Publications

LEEUWARDEN Discord, hate, and envy. That's what you get when you 'keep wandering around in your own opinion'. Sara de Hoog investigated messages from Trump supporters on the platform Reddit.

  • Publicatie 1  De Hoog, S. J. (2020, 4 november). Haat als wrange vrucht van groepspolarisatie. Leeuwarder courant, 21.

Professorship