Tatyana Sobko is an Organisational Manager for the European Influencers Academy under the Professorship Organisations and Social Media where she focuses on content creation, digital storytelling, and audience engagement, with a strong interest in building meaningful communities through content.
Originally from Ukraine, Tatyana has a journalistic background where she developed skills in storytelling, communication and content creation. She later moved to Leeuwarden to explore new academic and professional opportunities in the Netherlands.
She completed her Master’s in Content & Media Strategy at NHL Stenden, focusing on digital communication, content strategy, and media innovation. During her studies, she was actively involved as an International Student Ambassador, where she communicated with prospective students and created content to share her experience.
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Currently, Tatyana works as an Organisational Manager with a marketing focus, where she combines coordination, content creation, and strategic communication. She manages and supports projects, organizes initiatives, and contributes to content and media strategy, while also creating and editing videos, designing social media content, managing online engagement, and shaping communication for various initiatives connected to the university. In her work, she contributes to projects around responsible influencing, digital culture, and community engagement, translating research-driven insights into accessible and impactful content.
What drives her is the ability to create content that goes beyond aesthetics and makes people feel something or connect with others. She is passionate about building meaningful communities and creating experiences that bring value to people’s lives. Tatyana believes content is not just about visibility - it’s about connection, emotion, and creating something people truly feel part of.