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Career diversity
As a marketing professional you’ll have highly developed analytical skills and be able to put yourself in the customer’s shoes. You’ll know how to apply these skills for a range of careers, from content manager to online marketer. Whether you work for a commercial or non-profit organisation, your marketing skills are needed to attract, connect and retain customers or users.
Careers open to you after graduation include:
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Content manager: ensures an organisation is visible on different digital platforms with the right content, and write convincing copy
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International Account Manager: represents an organisation globally, liaising with both current and future clients
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Online marketer: you implement the online marketing plan and attract and retain customers
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Marketing manager: determines the company’s marketing strategy and positioning, often in conjunction with other departments, and advises company management on new markets and products, developing online and offline marketing strategies to suit
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Product manager: serves as a liaison between customers, suppliers and internal departments and focuses on the development, manufacture and marketing of a product, ensuring it is effectively positioned for the long-term
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Market researcher: explores products, trends, markets, image and customer satisfaction and analyses data to provide answers
