Marketing Management

B Marketing Management, Bachelor’s Degree (4 years), Full-time

Are you enterprising, do you have a good head for business and are you curious about what makes people tick? Do you regard digital trends as major opportunities? Do you combine a knack for language and communication with an analytical mind and a love of numbers? If so, be sure to enrol in our English-taught Marketing course and develop your talents to the full!

  • Learn all about the latest (digital) marketing trends and developments.
  • Discover the intricacies of consumer behaviour and how to adapt your strategies as needed.
  • Learn to work in campaign and projects teams like professional marketers.
  • Apply your newfound knowledge to tackle interesting real-life cases and projects.
  • Option to complete part of your programme abroad.

This study programme was previously offered as Marketing.



  • Bachelor of Business Administration

Study start

  • September


  • Emmen


  • English

Standard duration

4 years


This course amounts to a total of 240 EC's.


  • EU students€ 2060,-
  • NON-EU students€ 7975,-
View all costs

Application deadlines

EU students: 15 August
non-EU students: 31 May


BBA in Marketing may land you a career in the world of marketing consultancy, advertising, and other types of businesses as well as non-profits, many of which are becoming increasingly market-oriented. If you’re the independent type and dream of owning your own business, you can also establish yourself as an independent consultant or advisor.

‘Everything is Marketing’

Marketing practices extend into just about every area of life, and if you choose to make a career for yourself in this field, you can find an interesting and exciting job in any part of the world. During your course, you will become confident using both online and offline channels of communication.

Careers open to you after graduation include:

  • Product Manager
  • Market Researcher
  • Marketer
  • Digital Marketer
  • Marketing Manager
Academic Requirements

To be admitted to one of the bachelor programmes you have to meet certain admission requirements. NHL Stenden University of Applied Sciences recognises the following general international qualifications: 

  • International Baccalaureate (IB) Diploma or European Baccalaureate Diploma
  • High School diploma from an accredited institution
  • Four GCSE/GCE ‘O’ level passes (final grade A, B or C) and two ‘AS’ level passes. These six passes combined must all be in different subjects.
  • Associate, Bachelor or Master Degree

Furthermore, some of our bachelor programmes demand additional entry requirements. These can be found in the list of admissible diplomas. If your diploma is not mentioned in this list, please contact our Information and Registration Centre.


If you are aged 21 or older and would like to enroll, but do not currently meet the admission requirements, you are invited to register for the entrance examination.

For the 21+ test, you are required to pay €95.00 and this will be processed during your registration.

For more information contact us at

All non-EER applicants are required to submit an English proficiency test with their application. Exceptions are made for students, who have had their preparatory education in a country where English is the official working and educational language. The language requirements for EER students are the same as for Dutch students. If your diploma is mentioned in this list the additional English language test is not required.

NHL Stenden University of Applied Sciences accepts three kinds of official language tests: IELTS, TOEFL and the Cambridge Certificate of Proficiency in English.

  • Academic IELTS 6.0 (with a minimum of 5.0 for each skill).
  • TOEFL 550 (paper based), 213 (computer-based) and 80 (internet based). Original test results must be sent directly from the Educational Testing Service to Stenden. The TOEFL institution code for NHL Stenden is 9215.
  • Cambridge ESOL score FCE-C (169, or higher).

    View the comparison between the different scores.

Please note: If you do not have the appropriate level, it’s possible to enroll in our English Preparatory Language Course.

Study overview


Practical learning

International Opportunities

Education concept