Marketing Management

B Marketing Management, Bachelor’s Degree (4 years), Full-time

Are you interested in the latest digital and online trends and do you know how to convince others? Do you have a talent for language and are you curious about peoples’ behaviour? If your answer is a resounding ‘yes!’, then this English-taught course is your ticket to an exciting career in marketing! 

  • Top 3 programme of its kind according to Keuzegids Hbo 2021.

  • Learn everything about the latest digital marketing trends and developments.
  • Discover the intricacies of consumer behaviour and how to adapt your strategies as needed.
  • Learn to work in campaign and projects teams like professional marketers.
  • Apply your newfound knowledge to tackle interesting real-life cases and projects.
  • Option to complete part of your programme abroad.



  • Bachelor of Science

Study start

  • September


  • Emmen


  • English

Standard duration

4 years


This course amounts to a total of 240 ECTS.


  • EU students (per year) € 1.084,-
  • NON-EU students (per year) €8,350
View all costs

Application deadlines

EU students: 15 August
non-EU students: 31 May
More information

What to expect

During your course, you will become confident using both online and offline channels of communication. This course prepares you for a career in the dynamic field of digital marketing and international business. You obtain the skills to investigate markets and understand consumers. From day one you will be able to translate your newly acquired knowledge into practical cases and projects. NHL Stenden has been strongly committed to internationalisation since its inception. Our Grand Tour programme will give you the opportunity to make use of our global campus network, with locations in the Netherlands, Indonesia (Bali), Qatar, South Africa, and Thailand.Become the new generation digital marketer with an international mindset, by joining this programme.


After completing the programme, you are a marketing expert with skills you can use anywhere in the world. You will have the most up-to-date marketing knowledge and you are keenly aware of the importance of data as a foundation for your strategy. You combine an interest in research with strong analytical skills and you are able to put yourself in the customer’s shoes. You are equally at home in online and offline marketing. You will have the ability to bring people together, including customers, suppliers, other businesses, and colleagues in your own company. Your solid command of both theory and practice will give you excellent prospects in the professional world. 

Careers open to you after graduation include:

  • Product Manager: You will serve as a liaison among customers, suppliers, and internal departments such as Purchasing, Product Development and Sales. You will focus on the development, manufacture and marketing of the product. You will remain focused on long-term commercial goals and ensure that the product is positioned in the market as effectively as possible.
  • Market Researcher: You will be involved in exploring products, trends, markets, image and customer satisfaction. In addition to collecting and analysing data, you will provide answers to a wide variety of questions; which social media are best for reaching your customers? How do you make a product appealing to younger customers? Is your target market susceptible to environmental concerns? 
  • Online Marketing Manager: You will be responsible for determining the company’s marketing strategy and positioning, often in conjunction with other departments within the company. You and your team will advise the company’s management about new markets and products and develop online and offline marketing strategies. 
  • International Account Manager: represents an organisation across the world, liaising both current and future clients. 
Academic Requirements

To be admitted to one of our 4-year bachelor programmes, you will need to meet the admission requirements as outlined in Dutch Higher Education law. For a 4 -year bachelor programme at NHL Stenden, you need a diploma that is at least equivalent to an NLQF 4/EQF 4 level (Dutch/European Qualifications Framework)* and comparable to the required Dutch diploma.

The Central Student Administration at NHL Stenden University of Applied Sciences carries out an assessment on every individual application to our 4-year bachelor programmes. It generally recognises the international qualifications listed here**

If the qualification you will obtain or have obtained is not listed as a recognised qualification, you may still be eligible to study at NHL Stenden and should also apply for the programme through Studielink. Your qualifications will be assessed by an Admissions Officer at the Central Student Administration (CSA) department at NHL Stenden once you have submitted your application.

If it is unclear what the equivalent level of your secondary school diploma is within the Dutch education system, NHL Stenden University of Applied Sciences will have your diploma evaluated by Nuffic, a Dutch organisation specialised in the assessment of international qualifications. For an indication of how your educational system compares to the Dutch system, please visit the Nuffic website.

* The European Qualifications Framework (EQF) is a tool for understanding and comparing qualifications awarded in different countries and by different education and training systems. Its eight levels are described in terms of learning outcomes: knowledge, skills and competences. The levels of the Dutch Qualification Framework (NLQF) are linked to the levels of the EQF.

** All applications are assessed on an individual basis by the Central Student Administration (CSA) even if your diploma is listed as a recognised qualification. Although this document has been composed carefully by NHL Stenden, rights cannot be derived from this overview.

All non-EU/EEA applicants are required to submit an English proficiency test with their application to show that their English language skills are at a high enough level to succeed in their studies.

Exceptions can be made for students who have had their preparatory education in a country where English is the only official educational language.

If you are applying for a bachelor degree and hold a diploma from a European institution listed here, and English was included as part of the final exam curriculum, then the additional English language test is not required. The same applies to students who have attained General Certificates of Secondary Education (enough O and A/AS levels with the sufficient score), the European Baccalaureate Certificate, International Baccalaureate Diploma, or an IB career-related programme taught fully in English.

All other applicants need to submit a valid and adequate English language test result with their application.

NHL Stenden University of Applied Sciences accepts four kinds of official language tests in accordance with the Code of Conduct International Student in Dutch Higher Education:
• Academic IELTS 6.0 ** (with an advised minimum of 5.0 for each skill) 
• TOEFL 550 ** (paper-based), 213 (computer-based) or 80 (internet-based). Original test results must be sent directly from the Educational Testing Service to NHL Stenden. The TOEFL institution code for NHL Stenden is C652. 
• Cambridge ESOL score FCE-C (169, or higher). 
• TOEIC *670 (Listening and Reading) and 290 (Speaking and Writing). 

*We only accept TOEIC® certificates from public programs and not from institutional programs. Public programs are organized in public centers and delivers an official score report which is recognized worldwide.
** IELTS, TOEFL and TOEIC certificates more than 2 years old (at the start date of the study), will not be accepted. 

View the comparison of the different scores.

Please note: If you do not yet have the necessary level in English, you may enrol in our Preparatory English Language Course.

Carolin de Bruyn

“Marketing Management subjects and projects fully allow me to use my creativity”

Study overview

Year 1

Getting to know Marketing Management

You will immerse yourself in the world of marketing and communication. The entire world will be your playground, where you will learn all about cultural differences in companies. You will gain insights into (online) marketing and sales marketing. You will discover that the knowledge of your (potential) customers is the key to success. The subject Research teaches you which areas you need to observe closely. You will learn to lead meetings, conduct business and give presentations. Various projects and case studies will allow you to apply both your theoretical and practical knowledge. 

In-depth knowledge

In this year, you will work in project teams on assignments from the industry. For instance, you may conduct international market research, or develop marketing and communication strategies. After this, you will present your findings to your client. These projects are enriched with classes on varying subjects such as strategic (online) marketing. You will gain negotiation skills and learn how to use selling techniques.

Internship and international opportunities

The third year is all about personal development and a continued acquaintance with the professional field. You will do a 6-month internship at an internationally orientated company in the Netherlands or elsewhere in the world. Next to that, you will choose a minor subject that fits your preferences, knowledge, and skill set. You can choose to do your minor at one of our international campuses or optfor an exchange with one of our 150 partner universities of applied sciences.

In-depth studying and graduation

In year four, it is time to dive even deeper into the world of marketing management and other specialisation subjects. You will conclude your studies with a final project, at an internationally operating organisation of your choice. You will conduct research for this organisation and advise them. You will put to practice all the knowledge and skills that you have gathered over the years and it is a great stepping stone to your first job.


In your third year, you get to specialise in an area of your choice, by selecting a minor subject. With this, you will deepen or broaden your understanding of a certain subject, shaping your own study path in the process.

You may choose to do a minor in Emmen, or go on Grand Tour to one of our other campuses in our Global Campus Network in the Netherlands, Indonesia (Bali), Qatar, South Africa, or Thailand. You are allowed to choose minors from other study programmes as well.

Currently, Marketing Management offers one minor:

Minor Tourism, Event & Experience Marketing

This minor prepares you to analyse the travel, tourism and event industry nationally or internationally. You will gain insights and develop a strategic view on how to create, design, market, sell and promote event and tourism-related products and services. The minor is of a highly practical nature, comprising elements such as business cases, location studies, small events, company visits, field trips and guest lectures.

Both the tourism and event industry have to adapt quickly to changes in consumer behaviour and trends. Events create live communication platforms in an area where digitalisation is playing an important role. But how do you differentiate? This requires creativity, business and organisational skills. This means that you will really develop and create inspiring tours, (re)brand destinations and organise and carry out a memorable event and organise your own field trip. An international field trip is a compulsory part of the minor and additional costs apply.

Practical learning

International Opportunities

Unique Education Concept (DBE)

Design-Based Education is NHL Stenden’s unique education concept. It enables you to apply the design thinking method to real cases, practice-based research and innovation. You work with fellow students, lecturers and researchers from different study programmes and from both within and outside our institution. This helps you develop your own professional identity with which you can deliver sustainable, meaningful solutions for the benefit of society. Ultimately, you are being educated to become a world-wise professional who feels right at home in an international setting.