Marketing Management course summary
With the Marketing Management degree at NHL Stenden you’ll be confident in both online and offline channels of communication. You obtain the skills to investigate markets and understand consumers so as to become the new generation of digital marketers with an international mindset.
The programme for Marketing Management
During the programme, you’ll learn how to use online and offline marketing campaigns effectively. You’ll explore what motivates people from different cultures and backgrounds to buy a particular product or service. This means looking at how you can reach customers, connect with them and win their brand loyalty.
As this degree is a management course, you’ll also develop the skills needed to be a manager. These skills are integrated into the programme and developed through the practical assignments you do as well as during your internship.
Semester 1: The creative marketeer
Your team will develop a product innovation for an industry partner, focusing on trends, market developments, and customer needs. Next to that you will develop a marketing campaign to bring the product to life.
Semester 2: The driven sales agent
Your team will analyze the industry partner’s purchasing process. Next to this you will sell a product at a Market Day, designing a stand and managing promotions.
Subjects:
Study load: 15 contact hours, 25 self study hours | 60 ECTS per year
Semester 1: Customer journey experience
You will investigate the customer journey experience of a business partner. Based on your analysis, you will develop improvements in the customer journey and present it to your business partner.
Semester 2: Data driven sales
You will assist a business-tobusiness company with customer portfolio management and will also research key sustainability themes, with a focus on sales and purchasing.
Subjects:
Study load: 15 contact hours, 25 self study hours | 60 ECTS per year
Specialisation phase
You will dive deeper into the world of neuro marketing, growth hacking or sales.
Minor subject (study abroad)
During your minor you focus on a specific subject or expand your knowledge by taking an additional subject. This allows you to truly take charge of your education by ‘customising’ your course.
You can take these minors on the NHL Stenden campus in the Netherlands or at one of the NHL Stenden Grand Tour locations in South Africa, Bali or Thailand. You can also choose from minors offered by other courses and universities of applied sciences via an Exchange programme – this is all part of broadening your academic skills.
Read more about the options available and where you can take your minors in the section below on minors and specialisations.
60 ECTS per year
Internship
Put your knowledge into practice in an internationally oriented company either in the Netherlands or elsewhere in the world.
Graduation project
You conclude your studies with a final project at an internationally operating organisation of your choice. You conduct research for this organisation and write an advisory report, putting into practice all the knowledge and skills that you have gathered over the years – and it’s a great stepping stone to your first job.
If you’ve already turned your dream for your own business into a reality, you could consider doing your internship in your own start-up. The Center for Entrepreneurship at NHL Stenden can advise you on how to do this.
60 ECTS per year
Download the brochure to get a really useful one-page overview of the curriculum with a description of the modules and a list of subjects per year, the study load and the ECTS you can earn. Use it to compare the programme with other studies you’re interested in.
Minors and specialisations for Marketing Management
In your third year of Marketing Management, you get to specialise by taking a number of minors.
- International Branding (Leeuwarden, the Netherlands)
You evaluate the brand identity and brand performance of a brand and develop or improve a consistent brand strategy that takes developments in society, (retail) trends, competition and consumers into account. - Entrepreneurship (Leeuwarden, the Netherlands)
With this minor focusing on developing your own passion and talent, you get to work on your own business idea, delving into the marketing and financial aspects of running a company, possibly culminating in you setting up your own business. - Innovated Business without borders (Emmen, the Netherlands) This minor deals with themes such as entrepreneurship & and innovative business models, the German-Dutch border region, Europe, European structural funds, Germany-Netherlands (comparison and cooperation), startups, circular economy, circular earning models. Besides regular lessons incl. guest lectures from the business world, the students also conduct their own research into cross-border and/or regional economic issues. They are supervised by three lecturers and researchers from the International Entrepreneurship Lectorate.
- Integrated Digital Marketing (Bangkok, Thailand)
Offering a combination of creative and technical skills development, this minor gives you an understanding of digital marketing strategy and how you can build the online presence of a brand and manage digital platforms to sell products. - Meaningful Media Expedition (Leeuwarden, the Netherlands)
Giving you the skills to develop meaningful media. Working in interdisciplinary teams, you draw on and combine different forms of communication, events and experiences to create new concepts. - Digital Entrepreneurship (Bangkok, Thailand)
This minor provides a creative and structured approach for turning your business idea into a tangible product. You work with an array of digital marketing tools that will support your business’s growth.
Course Catalogue
Day in a life with Virag
Join Virag, Marketing Management student in Leeuwarden. See why her student life is so much more than just studying. She's loving how much goes on and how easy it is to get around. Whether she's popping on her bike into town or going further afield by train, it feels like there's always something new to do.
Practical approach of Marketing Management
We aim to help you put theory into practice as quickly as possible. Through our educational concept, Design-Based Education (DBE), you work in small teams of students, teachers, researchers and industry professionals. You tackle current, real-life issues developing and adapting your visions and ideas to form a solid solution.
International opportunities
We want to prepare you for an international, intercultural, and ever-changing environment, so that you can dive into the unknown and gain experience in an international context. It is possible with our Grand Tour, Exchange programme or one of our mobility options offered by RUN-EU. Or you can choose to do your internship abroad. You’ll be able to put together the right combination of courses and internships to develop both your professional and personal skills – and develop your own network for the future.
Is this the degree for you?
If you're confident this degree is the one for you, then why not apply online straightaway? Or pick one of the other options to help you take the next step.
