Marketing Management course overview
On this page, you can read all about how the Marketing Management programme is organised and the opportunities it offers.
Getting to know Marketing Management
You will immerse yourself in the world of marketing and communication. The entire world will be your playground, where you will learn all about cultural differences in companies. You will gain insights into online marketing and sales marketing. You will discover that the knowledge of your (potential) customers is the key to success. The subject Research teaches you which areas you need to observe closely. You will learn to lead meetings, conduct business and give presentations. Various projects and case studies will allow you to apply both your theoretical and practical knowledge.
In this year, you will work in project teams on assignments from real-life companies. For instance, you may conduct international market research, or develop marketing and communication strategies. After this, you will present your findings to your client. These projects are enriched with classes on varying subjects such as strategic (online) marketing. You will gain negotiation skills and learn how to use selling techniques.
Internship and international opportunities
The third year is all about personal development and a continued acquaintance with the professional field. You will do a six month internship at an internationally orientated company in the Netherlands or elsewhere in the world. Next to that, you will choose a minor subject that fits your preferences, knowledge, and skill set. You can choose to do your minor at one of our international campuses or opt for an exchange with one of our 150 partner universities of applied sciences.
In-depth studying and graduation
In year four, it is time to dive even deeper into the world of marketing management and other specialisation subjects. You will conclude your studies with a final project, at an internationally operating organisation of your choice. You will conduct research for this organisation and advise them. You will put to practice all the knowledge and skills that you have gathered over the years and it is a great stepping stone to your first job.
In your third year, you get to specialise in an area of your choice, by selecting a minor subject. With this, you will deepen or broaden your understanding of a certain subject, shaping your own study path in the process.
You may choose to do a minor in Emmen, or go on Grand Tour to one of our other campuses in our Global Campus Network in the Netherlands, Indonesia (Bali), South Africa, or Thailand. You are allowed to choose minors from other study programmes as well.
Currently, Marketing Management offers one minor:
Minor Tourism, Event & Experience Marketing
This minor prepares you to analyse the travel, tourism and event industry nationally or internationally. You will gain insights and develop a strategic view on how to create, design, market, sell and promote event and tourism-related products and services. The minor is of a highly practical nature, comprising elements such as business cases, location studies, small events, company visits, field trips and guest lectures.
Both the tourism and event industry have to adapt quickly to changes in consumer behaviour and trends. Events create live communication platforms in an area where digitalisation is playing an important role. But how do you differentiate? This requires creativity, business and organisational skills. This means that you will really develop and create inspiring tours, (re)brand destinations and organise and carry out a memorable event and organise your own field trip. An international field trip is a compulsory part of the minor and additional costs apply.
Unique Education Concept (DBE)
At NHL Stenden, you get to put theory straight into practice. Through design-based education, our unique education concept, you develop and test your ideas on real cases and practice-based research. Working in interdisciplinary and international groups, you not only nurture your own professionale identity, but also help deliver sustainable, meaningful solutions for the benefit of the society. Ultimately, your education will help you to become an insightful, world-wise professional who feels right home in a global setting.