Creative Business, Media Management

Creative Business (Media Management), Bachelor’s Degree (4 years), Full-time

Are you curious, communicative and interested in the world of media and entertainment? Look no further than the bachelor course in Creative Business!

  • Internship options at prestigious companies like Nintendo, MTV, and Walt Disney. 
  • Enrol in a broad-ranging management course – a gateway to a career in media.
  • Option to complete part of the programme abroad.
  • Opportunity to do an internship at your own company.
  • Learn all about the cross-media approach.



  • Bachelor of Arts

Study start

  • February
  • September


  • Leeuwarden


  • English

Standard duration

4 years


This course amounts to a total of 240 ECTS.


  • EU students (per year)€2,083
  • NON-EU students (per year)€7,975
View all costs

Application deadlines

EU: 17 January/15 August
Non-EU: 1 November/31 May


Graduates in Creative Business have a wealth of career opportunities in the world of media and entertainment. You could end up working as a manager for a magazine or other publication, a media planner at a (digital) advertising agency or TV station, or start your own company developing cross-media formats.

Exciting job

As a media professional, you will possess highly developed conceptual thinking skills, be able to manage a creative team and know how to use various communication media and technologies to which you have access. Get ready for an exciting career in a rapidly changing field!

Careers open to you after graduation include:

  • Media Planner
  • Media Manager
  • Producer
  • Online Marketeer
  • Marketing Manager

Admission Requirements

Academic Requirements

To be admitted to one of the bachelor programs you have to meet certain admission requirements. NHL Stenden University of Applied Sciences recognises the following general international qualifications: 

  • International Baccalaureate (IB) Diploma or European Baccalaureate Diploma
  • High School diploma from an accredited institution
  • Four GCSE/GCE ‘O’ level passes (final grade A, B or C) and two ‘AS’ level passes. These six passes combined must all be in different subjects.
  • Associate, Bachelor or Master Degree

Furthermore, some of our bachelor programs demand additional entry requirements. These can be found in the list of admissible diplomas. If your diploma is not mentioned in this list, please contact our Information and Registration Centre.


If you are aged 21 or older and would like to enrol at NHL Stenden University of Applied Sciences, but do not currently meet the admission requirements, you are invited to register for the entrance examination. 

Read more information regarding the 21+ entrance examination.

All non-EEA applicants are required to submit an English proficiency test with their application. Exceptions are made for students, who have had their preparatory education in a country where English is the official working and educational language. The language requirements for EEA students are the same as for Dutch students. If your diploma is listed here, the additional English language test is not required.

NHL Stenden University of Applied Sciences accepts three kinds of official language tests: IELTS, TOEFL and the Cambridge Certificate of Proficiency in English.

  • Academic IELTS 6.0 (with a minimum of 5.0 for each skill).
  • TOEFL 550 (paper based), 213 (computer-based) and 80 (internet based). Original test results must be sent directly from the Educational Testing Service to NHL Stenden. The TOEFL institution code for NHL Stenden is 9215.
  • Cambridge ESOL score FCE-C (169, or higher).
  • TOEIC 670 (Listening and Reading) and 290 (Speaking and Writing).

View the comparison between the different scores.

Please note: If you do not have the appropriate level, it is possible to enrol in our English Preparatory Language Course.


3 Year Fast Track Programme

Students with an appropriate high school level diploma (entry level for academic universities) might be able to follow a 3 year Fast Track Programme.

After your study

After acquiring your bachelor's degree, you may choose to pursue a master's degree by studying the master Content & Media Strategy.

About the course

The course in Creative Business teaches you how to think and work from a cross-media perspective. You will be trained as a specialist in these areas over the course of the four-year programme.

First Year

Introduction to the industry

As a first-year student, you will discover various multimedia technologies and tools. You will take subjects such as statistics, management, media law, ethics, organisational theory and business economics, learning all about the practical side of the field by creating your own media productions.

More in-depth study

In your second year you will attend classes in media analysis, human resource management, marketing communications, brand management and concept development, while at the same time exploring the financial side and learning how to coordinate media productions.

Specialisation and international opportunities

This year offers you the opportunity to develop your management skills and knowledge of strategic management. Besides working on a media assignment for a client and supervising first-year students, you will specialise in a secondary subject, known as a ‘minor’. You will also have the opportunity to embark on a six-month Grand Tour at one of NHL Stenden's international campuses.

Internship and final-year thesis

In your final year, you will continue to specialise in your field and participate in an extended internship. You will complete the course with a final-year project which you can combine with your internship.


Creative Business covers a wide range of relevant and interesting topics. In your third year, you will have the option to specialise by taking a number of minors: these are electives in which you focus on a specific subject or expand your knowledge by taking an additional subject. This allows you to truly take charge of your education by ‘customising’ your course.

You can take these minors at the Leeuwarden branch or at the NHL Stenden campus in Bali or in Thailand (we call this the Grand Tour). You can also choose from minors offered by other courses and universities of applied sciences – this is all part of broadening your academic skills.

Creative Business minors on offered in Leeuwarden:

Music Management
You specialise in all aspects of music exploitation and learn what it’s like to earn a living working in the music industry.

During this minor you gain practical experiences which help you strengthen your professional attitude and be entrepreneurial within a self-elected (network) organisation.

Integrated Digital Marketing (Thailand)
During this minor, you will learn how to develop a solid digital marketing strategy. You will be able to further strengthen your creative skills and develop new hands-on technical skills. The minor is offered at our campus in Bangkok (Thailand); a creative hotspot located in a region where two-thirds of the world population lives. Next to the academic knowledge, you will also be able to improve your intercultural and language skills.

Practical learning

International Opportunities

Design Based Education (DBE)

With Design Based Education (DBE), ideas are turned into practical solutions, often in an international context. You will work in small interdisciplinary groups on assignments from actual clients. This is the best way to prepare for your future field. DBE places a strong emphasis on the personal development of our students. Guided by the academic staff, students will take charge of their own learning path. Our new educational concept will be used in a selection of our study programmes, starting in September 2018. It will also be implemented in all of our study programmes in the years to come.