Creative Business, Media Management

Creative Business (Media Management), Bachelor’s Degree (4 years), Full-time

Would you like to get more out of your passion for movies, TV series, or music? Are you interested in all forms of media, from magazines and YouTube to video games and Instagram? Look no further than the bachelor course in Creative Business and become a specialist and future manager in media, entertainment or the creative industries!

Creative Business, Media Management was previously offered as Media and Entertainment Management (MEM).

  • Internship options at prestigious companies like Nintendo, MTV, and Walt Disney. 
  • Enrol in a broad-ranging management course – a gateway to a career in media.
  • Option to complete part of the programme abroad.
  • Opportunity to do an internship at your own company.
  • Learn how to produce and successfully publish media.



  • Bachelor of Arts

Study start

  • February
  • September


  • Leeuwarden


  • English

Standard duration

4 years


This course amounts to a total of 240 ECTS.


  • EU students (per year) € 1.084,-
  • NON-EU students (per year) €8,350
View all costs

Application deadlines

EU: 15 January/15 August
Non-EU: 31 October/31 May
More information


Graduates in Creative Business have a wealth of career opportunities in the world of media and entertainment. It is one of the fastest-growing sectors. 

You could end up working as a production assistant for a tv programme or as a manager of a creative team. Even outside the world of media, there is great demand for media professionals. Who knows, maybe you end up being responsible for the marketing activities of a large international company. And are you eager to start your own business? You will learn how to go about that in this course and you can even use your own company to do your internship at. 

Exciting job

As a media professional, you will possess highly developed conceptual thinking skills, be able to manage a creative team and know how to use various communication media and technologies to which you have access. Get ready for an exciting career in a rapidly changing field!

Careers open to you after graduation include:

  • Concept developer: creates creative concepts and campaigns.
  • Producer: is responsible for the production of a media product.
  • Web editor: manages the content on a website and writes texts for it.
  • Music manager: arranges everything concerning a music production.
  • Creative entrepreneur: you are self-employed and work for multiple companies.
  • Content manager: you are in charge of all the content on different (digital) channels. 
  • Social media marketer: uses social media as a marketing tool in a creative and effective way.
  • Organiser of branding events: you organise exciting events to promote a brand. 

Admission Requirements

Academic Requirements

To be admitted to one of our 4-year bachelor programmes, you will need to meet the admission requirements as outlined in Dutch Higher Education law. For a 4 -year bachelor programme at NHL Stenden, you need a diploma that is at least equivalent to an NLQF 4/EQF 4 level (Dutch/European Qualifications Framework)* and comparable to the required Dutch diploma.

The Central Student Administration at NHL Stenden University of Applied Sciences carries out an assessment on every individual application to our 4-year bachelor programmes. It generally recognises the international qualifications listed here**

If the qualification you will obtain or have obtained is not listed as a recognised qualification, you may still be eligible to study at NHL Stenden and should also apply for the programme through Studielink. Your qualifications will be assessed by an Admissions Officer at the Central Student Administration (CSA) department at NHL Stenden once you have submitted your application.

If it is unclear what the equivalent level of your secondary school diploma is within the Dutch education system, NHL Stenden University of Applied Sciences will have your diploma evaluated by Nuffic, a Dutch organisation specialised in the assessment of international qualifications. For an indication of how your educational system compares to the Dutch system, please visit the Nuffic website.

* The European Qualifications Framework (EQF) is a tool for understanding and comparing qualifications awarded in different countries and by different education and training systems. Its eight levels are described in terms of learning outcomes: knowledge, skills and competences. The levels of the Dutch Qualification Framework (NLQF) are linked to the levels of the EQF.

** All applications are assessed on an individual basis by the Central Student Administration (CSA) even if your diploma is listed as a recognised qualification. Although this document has been composed carefully by NHL Stenden, rights cannot be derived from this overview.

All non-EU/EEA applicants are required to submit an English proficiency test with their application to show that their English language skills are at a high enough level to succeed in their studies.

Exceptions can be made for students who have had their preparatory education in a country where English is the only official educational language.

If you are applying for a bachelor degree and hold a diploma from a European institution listed here, and English was included as part of the final exam curriculum, then the additional English language test is not required. The same applies to students who have attained General Certificates of Secondary Education (enough O and A/AS levels with the sufficient score), the European Baccalaureate Certificate, International Baccalaureate Diploma, or an IB career-related programme taught fully in English.

All other applicants need to submit a valid and adequate English language test result with their application.

NHL Stenden University of Applied Sciences accepts four kinds of official language tests in accordance with the Code of Conduct International Student in Dutch Higher Education:
• Academic IELTS 6.0 ** (with an advised minimum of 5.0 for each skill) 
• TOEFL 550 ** (paper-based), 213 (computer-based) or 80 (internet-based). Original test results must be sent directly from the Educational Testing Service to NHL Stenden. The TOEFL institution code for NHL Stenden is C652. 
• Cambridge ESOL score FCE-C (169, or higher). 
• TOEIC *670 (Listening and Reading) and 290 (Speaking and Writing). 

*We only accept TOEIC® certificates from public programs and not from institutional programs. Public programs are organized in public centers and delivers an official score report which is recognized worldwide.
** IELTS, TOEFL and TOEIC certificates more than 2 years old (at the start date of the study), will not be accepted. 

View the comparison of the different scores.

Please note: If you do not yet have the necessary level in English, you may enrol in our Preparatory English Language Course.

3 Year Fast Track Programme

Students with an appropriate high school level diploma (entry level for academic universities) might be able to follow a 3 year Fast Track Programme.


“There is no other university of applied sciences, especially in Germany, that offers this kind of practice-related education.”

After your studies

After acquiring your bachelor's degree, you may choose to pursue a master's degree by studying the master Content & Media Strategy.

About the course

The course in Creative Business teaches you how to think and work from a cross-media perspective. You will focus on creative media content and management and entrepreneurship in the creative field. You get acquainted with the entire process of concept development to production and you will learn how to market media products. You can do your internship in either the Netherlands or abroad, or you can even get started with your own business in media. Over the course of four years, you will become a creative professional, who can fulfil a leading role. Both in the spotlight, as well as behind the scenes. 

Programme contents

The curriculum of this course focuses on the main processes of the creative industry; from concept development to production and from marketing to distribution. You will eventually be the one who is going to manage all these processes. The programme is divided into modules that zoom in on different themes. Each year, you will explore these themes from a different vantage point. You start with the 'what'; the operational level. This is followed by the 'how', which focuses on the tactical level. And finally, you will focus on the strategic side, the 'why'.


Creative Business 1

You will get acquainted with the different media sectors, and the most important products, processes and stakeholders. You will look at different media organisations from a business point of view and you will zoom in on the structure of a specific media organisation.

Content 1

Media content plays a crucial role in our culture. Media companies, therefore, have an exceptionally great influence. In this module, you will learn to analyse recent, powerful media content. 

Marketing 1

The media process does not end with the product. To be able to reach your target audience, effective communication is necessary. In this module, you will learn to create a creative and solid marketing communication plan for a client.  


Creative Business 2

How do you organise a company and how do you operate within it?

Concept & Production 2

How do you create a product and how do you organise the underlying process? You will focus on directing processes and people. In this module, you will act as a project leader for a project. You will instruct and direct the people (first-year students) working on the project with you. 

Marketing 2

Which media can a company use to reach the target audience and what story do you want to tell? How can you shape your 'customer journey'? These are the questions that you are going to answer in this module. 


Creative business 3: strategic thinking (30 ECTS)

In this semester, you will start to develop your strategic thinking skills. You will learn how to approach issues in a strategic way. You will then be given three assignments regarding the following themes:

  • New business models
  • Media innovation
  • Meaningful communication

Minors (30 ECTS)

In the third year, you will choose a minor; a subject in which you will specialise further. The study programme has several minor subjects on offer, including the international campuses. You may also choose to do a minor offered by a different study programme or at one of our partner universities (of applied sciences).  

You will intern at a company, where you will solve a business, concept, production, or marketing issue.


This course has a broad scope. Starting in the third year, you can specialise with a minor subject. With this, you can broaden and deepen your knowledge. In this way, you shape your own studies. You can do you minor in Leeuwarden, Bali or Thailand. You may also choose a minor offered by another study programme.

These are the minors offered by Creative Business, Media Management:

Music Management

You specialise in all aspects of promoting music. In other words: how to earn a living with music. This minor is offered both in English and Dutch.


You learn to strengthen your professional attitude and to be entrepreneurial within a (network) organisation of your own choosing. This minor is offered both in English and Dutch.

Integrated Digital Marketing in Bangkok 

You learn to develop a solid digital strategy. How can you be visible by using digital marketing? In addition to your creative skills, you will also learn to develop your hands-on technical skills. Bangkok is considered a creative hotspot and is one of the most densely populated cities in the world. It is the perfect place to put your talents to the test. 

Media Innovation in Tourism

In this minor subject, you will develop a new media product for clients from the Asian tourism industry. In a multidisciplinary team consisting of several nationalities, you will create innovative new concepts in which you connect traditional and new media. Perhaps you will be the one to leave a lasting impression on the future of the tourism industry!



Practical learning

International Opportunities

Design Based Education (DBE)

With Design Based Education (DBE), ideas are turned into practical solutions, often in an international context. You will work in small interdisciplinary groups on assignments from actual clients. This is the best way to prepare for your future field. DBE places a strong emphasis on the personal development of our students. Guided by the academic staff, students will take charge of their own learning path. Our new educational concept will be used in a selection of our study programmes, starting in September 2018. It will also be implemented in all of our study programmes in the years to come.