Creative Business

What Creative Business offers

Wherever your interest in media lies, whether it’s music, film, tv or online media or print, the Creative Business programme prepares you to be a manager in the industry. You can expect a very hands-on approach with workshops and practical challenges giving you a true experience of the media and entertainment industry as you turn ideas into concepts into reality. You get to create, record and produce media in our on-campus studios, complete with radio studio, green screens, top-notch camera and audio equipment, as well as the latest design software, so when you hit the creative media industry, you’ll be well ahead of the game.   

As your study progresses, you develop a portfolio of your work. It includes the feedback on your productions and your own reflection on the assignment, focusing on what we call Unique Proofs of Learning. You’re the one that chooses what you want to learn or focus on within your media course working, for instance for the promo team, the Creative Business Instagram account, or the content platform Matters.frl or HOC Radio. And with a coach at your side for academic matters and a mentor checking your well-being and study progress, you’re sure to get the most out of your university degree. 

Creative Business in practice

You work on assignments from real companies in each year of the course, often collaborating in small groups and coached by lecturers with relevant practical media & entertainment experience. This method of working (Design-Based Education) means you learn to draw on feedback to adapt your ideas and become more flexible, while also developing your teamwork and leadership skills. It also means you get hands-on experience of what it’s like to stand behind and in front of the camera, work on the production of a magazine and delve into the needs of your target audiences. 

Our partners in the media industry set assignments for our students and research partners to tackle a real-life problem or create a media concept that can then be rolled out by the company. You could research a company’s business model, develop media concepts, analyse or create a series of podcasts, look into community building, or design and create a special edition magazine.   

By the end of your degree, you’ll be ready to take on a position in music management, media management or entertainment management, or in the video game business. Whether you work for a company or set up for yourself, this business course will have given you the insights and helped you develop the entrepreneurial skills you need.  

Gain international experience 

Studying Creative Business at NHL Stenden means spending part of your degree studying abroad. Our participation in RUN-EU means you can join Short Advanced Programmes and carry out projects with partner institutions in Europe. You can also go to one of the NHL Stenden’s Grand Tour locations in South Africa, Bali or Thailand. Or you can go on an exchange to a partner institution and delve into a totally new way of studying. With over 100 different minors on offer through NHL Stenden and held at locations all over the world, you're sure to find the perfect specialisation, whether it's Music Business, Media Concepts & Sustainability, Photography or Exploring Digital Citizenship.   

You can also do your final-year internship abroad drawing from the experience you have gained during your studies. You could work for media companies such as Sony, Netflix, and Vogue or companies with media departments such as Rabobank, Adidas, Ikea and UNICEF. And if you’ve already turned your dream for your own business into a reality, you could consider doing your internship in your own start-up. 

The reasons to study at NHL Stenden 

The things that make a difference in the world often start as ideas from people daring to question what others assume. At NHL Stenden, you work in mixed groups so you can use each other's perspectives to unravel unobvious choices. Through real-life projects you learn by doing and this, combined with your internship, truly gives you a head start on your career. With our international opportunities and study environment, you develop a global network while the extracurricular activities you can pick up mean you develop talents that help you explore beyond your studies. While this is all great for your future, we know you also need to focus on your time as a student. Which is why we aim to make NHL Stenden your home away from home, a community where you’re known by your name, so you can be the person you truly are. For us, that makes you original. And it makes NHL Stenden, home of the originals.