Creative Business course summary

Semester 1: Explore

The media industry is constantly changing, raising questions as to what the industry looks like, who the stakeholders are and what business models can be applied. In this semester, you work with a partner from the media industry looking into what media products and services you could create for this partner that would add value to their portfolio and how you can ensure your product will appeal to the target group. In short, in this semester you learn all about the media industry and the marketing aspects of media products and services.  

Semester 2: Experience

In this semester, you learn to look at media productions from a media professional point of view and learn how to make these products. You learn about media literacy and how to analyse and evaluate media products. You will make prototypes for future media formats for a partner in the media industry. You will produce content for our own online content channel Matters.

Subjects: at basic level A

• Personal Leadership

• Media Management

• Media Business

• Media Marketing

• Research

• Media Content

• Media Concepting

• Media Production

Study load: 20 contact hours, 20 selfstudy hours | 60 ECTS per year

Semester 3: Adventure

Everything you learnt in the first year comes together in this semester. You work on setting up, organising and managing a creative organisation within the creative industry. What set-up, organisation and management do you need to create value with media? Together with a real client, you will create value with media.

Semester 4: Grow

Everything you have learned so far comes together in this semester. How do you develop a media concept, how do you ensure that this concept is converted into a concrete product? How do you organise all this and how do you market your product? You will also produce content for our Matters channel.

At the end of year 2, you will choose one of these 4 graduation profiles:

• Media Producer

• Media Business Manager 

• Media Content Specialist

• Media Marketing Specialist

Subjects: at basic level B

• Personal Leadership

• Media Management

• Media Business

• Media Marketing

• Research

• Media Content

• Media Concepting

• Media Production

Study load: 20 contact hours, 20 selfstudy hours | 60 ECTS per year

Creative business 3: becoming a creative business professional

This semester, you will consider a number of strategic issues that organisations within the creative business struggle with. As a consultant, you will deal with topics such as developing new business models, product innovations and meaningful communication for a creative business organisation or your own creative company. If you want to start your own business, you may also work on a number of projects within your own company.

Start up community: start your own business!

Do you want to do more with entrepreneurship? We give you all the space you need! Within our 'start-up community', you and other enterprising students will be given all the tools you need to take your company further. Among other things, you will have weekly coaching sessions and workshops at our external location MICA (Media Innovation Campus) in Leeuwarden. At this creative hotspot, students and companies from the creative sector work together on various innovative media and communication projects. More information on the start-up community can be found here: creativebusinessclub.nl

CrossWise

In your third year, you can do various projects within CrossWise; a collaboration between theatre and concert organisation SPOT Groningen, the municipality of Groningen and universities of applied sciences in the Northern Netherlands. Together with students and lecturers, you can, for instance, help organise the well-known music festival Eurosonic Noorderslag, carry out projects within your minor and/or do your internship here. Visit the websites for more information (Dutch only).

CrossWise

SPOT Groningen

Semester 2: Minor subject (study abroad)

60 ECTS per year

Internship and graduation project

Work in industry by doing an internship. You can do your internship with a business anywhere in the world, from media companies such as Sony, Netflix, and Vogue to companies with media departments such as Rabobank, Adidas, Ikea and UNICEF. And if you’ve already turned your dream for your own business into a reality, you could consider doing your internship in your own start-up. The Center for Entrepreneurship at NHL Stenden can advise you on how to do this. 

For your graduation project, you work on creating a solution for an interesting challenge in the field of creative business.

60 ECTS per year