Course overview Creative Business, Media Management I NHL Stenden University of Applied Sciences

The programme of Creative Business

During the Creative Business programme, you will be trained as a manager in the media industry. The skills you develop for this are integrated into the programme and practised through practical assignments and during your internship. Together with real companies, you will learn to develop new media concepts that add value to a company or organisation and make an impact on the target group(s).

Themes

You will work on different topics from the Sustainable Development Goals (SDGs), the goals agreed upon by 196 countries within the United Nations. For example, you will work on explaining the topic of sustainability to your target audience through media in a comprehensible, engaging way and make an impact. Other topics you will work on are:

Year 1

Year 2

Year 3

Creative business 3: becoming a creative business professional

This semester, you will consider a number of strategic issues that organisations within the creative business struggle with. As a consultant, you will deal with topics such as developing new business models, product innovations and meaningful communication for a creative business organisation or your own creative company. If you want to start your own business, you may also work on a number of projects within your own company.

Start up community: start your own business!

Do you want to do more with entrepreneurship? We give you all the space you need! Within our 'start-up community', you and other enterprising students will be given all the tools you need to take your company further. Among other things, you will have weekly coaching sessions and workshops at our external location MICA (Media Innovation Campus) in Leeuwarden. At this creative hotspot, students and companies from the creative sector work together on various innovative media and communication projects. More information on the start-up community can be found here: creativebusinessclub.nl

CrossWise

In your third year, you can do various projects within CrossWise; a collaboration between theatre and concert organisation SPOT Groningen, the municipality of Groningen and universities of applied sciences in the Northern Netherlands. Together with students and lecturers, you can, for instance, help organise the well-known music festival Eurosonic Noorderslag, carry out projects within your minor and/or do your internship here. Visit the websites for more information (Dutch only).

CrossWise

SPOT Groningen

Semester 2: Minor subject (study abroad)

During your minor you focus on a specific subject or expand your knowledge by taking an additional subject. This allows you to truly take charge of your education by ‘customising’ your course.

You can take these minors on the NHL Stenden campus in the Netherlands or at one of the NHL Stenden Grand Tour locations in South Africa, Bali or Thailand. You can also choose from minors offered by other courses and universities of applied sciences via an Exchange programme – this is all part of broadening your academic skills.

Read more about the options available and where you can take your minors in the section below on minors and specialisations.

60 ECTS per year

Year 4

Download the brochure to get a really useful one-page overview of the curriculum with a description of the modules and a list of subjects per year, the study load and the ECTS you can earn. Use it to compare the programme with other studies you’re interested in.

Minors and specialisations for Creative Business

In your third year of Creative Business, you get to specialise by taking a number of minors.

Music Business (the Netherlands)
Learn the basics of the music business and collaborate with industry professionals on a music digitisation project while specialising in artist management, label or release management or live management.
The Business of Podcasting (the Netherlands)
In this minor, you dive into the world of podcasting, as you and your team develop, produce and publish a podcast series. No experience required – just a willingness to challenge yourself.
Digital Storytelling for Social Change (South Africa)
You learn everything about digital storytelling to stimulate social change. You will produce digital media to give people in townships a voice, increase civic participation and facilitate the development of communities.
Video Game Business (the Netherlands)
With this minor you explore the gaming industry in terms of marketing, publicity and sales, production, project management and scouting creating a commercial concept for a real investor.
Integrated Digital Marketing (Thailand)
Offering a combination of creative and technical skills development, this minor gives you an understanding of digital marketing strategy and how you can build the online presence of a brand and manage digital platforms to sell products.
Media Concepts & Sustainability (the Netherlands)
Focusing on creating media and communication concepts, with this minor you learn that as a media maker, you can have a positive impact on society, creating concepts and stories that contribute in some way to the sustainable development goals.
Digital Entrepreneurship (Thailand)
This minor provides a creative and structured approach for turning your business idea into a tangible product. You work with an array of digital marketing tools that will support your business’s growth.

Course Catalogue

The course catalogue contains detailed information on the programme, so that you can compare different studies or get a more in-depth understanding of what the programme entails.

View the catalogue

Practical approach of Creative Business

We aim to help you put theory into practice as quickly as possible. Through our educational concept, Design-Based Education (DBE), you work in small teams of students, teachers, researchers and industry professionals. You tackle current, real-life issues developing and adapting your visions and ideas to form a solid solution. And you gain yet more practical experience during your internship in your final year.

International opportunities

We want to prepare you for an international, intercultural, and ever-changing environment, so that you can dive into the unknown and gain experience in an international context. It is possible with our Grand Tour, Exchange programme or one of our mobility options offered by RUN-EU. Or you can choose to do your internship abroad. You’ll be able to put together the right combination of courses and internships to develop both your professional and personal skills – and develop your own network for the future.

Lea, doing her Exchange in Copenhagen

Kim, doing her Grand Tour in Thailand

Neele, doing her internship in Copenhagen

Is this the degree for you?

If you're confident this degree is the one for you, then why not apply online straightaway? Or pick one of the other options to help you take the next step.

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