Luuk Sjoers

Luuk Sjoers
“Take the leap – you’ll learn more than you expect.”
Luuk Sjoers
Student Hospitality Management

"I’m from Alkmaar and wanted to continue developing myself after completing my vocational diploma in Hospitality Management and Entrepreneurship. By completing the DBE Transition Module, I received a one-year exemption from my bachelor’s programme. During my studies, I also completed minors in Thailand and Bali, which prepared me for my current international internship at Hilton Aruba. Going abroad on my own was a big step, but it has turned out to be one of the best decisions I’ve ever made."

Diving into Revenue Management

"I’m interning in Revenue Management, where I analyse data, forecast demand and adjust room prices strategically. I look at booking trends, flight availability, special events and competitor pricing. My assignment focuses on the changing hotel market in Aruba. With several new hotels being built, competition is increasing, so I’m developing a revenue strategy based on data, benchmarking and competitor analysis. It’s a challenging project that connects directly to what I’ve learned during my studies."

Growing through responsibility

"From day one, I was treated as part of the team rather than “just the intern”. That gave me the confidence to ask questions, take initiative and get involved in different parts of the business. I’ve also learned a lot from working with people from different cultures. After only two months, I can already see how much I’ve grown professionally and personally. My dream is to eventually open my own boutique hotel, and this experience is helping me build the foundation for that future."

Take the next step

Want to develop your skills in hospitality? Check out the Hospitality Management programme or request the programme brochure.