International Hospitality Management (3 year)

(B Hospitality Management), Bachelor’s Degree (3 years), Full-time

Do you enjoy an exciting and dynamic environment? Can you keep your cool even under great pressure? Do empathy and a service-minded attitude come naturally to you? If this describes you and you also happen to enjoy working with people from all over the world, you’ll find that our NHL Stenden Hotel Management School ticks all the boxes!

  • Experience being a student at Europe’s largest hotel management school.
  • Receive a fully recognised higher education diploma within three years instead of four.
  • Practical work experience up to a supervisory level at the Stenden Hotel in Leeuwarden, the Netherlands.
  • Part of the programme can be done at the NHL Stenden locations in South Africa, Bali, Thailand or Qatar.
  • Direct admission to the one-year master programmes at NHL Stenden University of Applied Sciences.

A world of opportunities

The hospitality sector is one of the most international fields and our hospitality programme reflects this. At Stenden Hotel Management School you can choose to go on ‘Grand Tour’ and do parts of your study programme at one of our international campuses in Indonesia (Bali), Qatar, South Africa, or Thailand. You can choose to study at more than 150 partner universities of applied sciences worldwide and do your internship at one of the school’s 600 industry connections in 40 countries around the world. Stenden Hotel Management School offers a world of opportunities.



  • Bachelor of Arts

Study start

  • September


  • Leeuwarden


  • English

Standard duration

3 years


This course amounts to a total of 180 ECTS.


  • EU students (per year)€2,083
  • NON-EU students (per year)€8,150
View all costs

Application deadlines

EU: 1 May
Non-EU: 1 May

More information?

  • Visit the website of Stenden Hotel Management School for more information
Visit the website of Stenden Hotel Management School


A Bachelor of Business Administration degree from NHL Stenden Hotel Management School puts you on the fast track to a career in the global hospitality industry. You can choose from any number of career paths, ranging from a management position at a hotel or restaurant, theme park, conference center or event planning company to any number of roles in corporate services. Your degree will open up a range of career opportunities, whether you decide to stay in the Netherlands after you graduate or choose to work in another part of the world.

Variety on the job

As a professional in the hospitality industry, you will enjoy a high level of responsibility in a job that is never the same from one day to the next. With your knowledge and head for business, your job is to make sure everything runs smoothly, regardless of whether you’re managing a hotel, organising conferences, or managing a financial team.

Careers open to you after graduation include:

  • Restaurant Manager
  • Sales and Marketing Manager of a hotel
  • Coordinator or an international convention bureau
  • Event Manager
  • Financial Advisor

Admission requirements

Academic Requirements

To get accepted for the Three Year Track Programme students need a suitable high school diploma (entry level for academic universities). 

Please check the general admission requirements for bachelor programmes on the website. NHL Stenden recognises the following general international qualifications: 

  • Three GCSE/GCE ‘O’ level passes (final grade A, B or C) and three ‘A’ level passes. These six passes combined must all be in different subjects.
  • Cambridge pre-university diploma
  • Bachelor's or master's degree

You are also eligible for admission if your diploma is on this list of European VWO Equivalents.


If you are aged 21 or older and would like to enrol at NHL Stenden University of Applied Sciences, but do not currently meet the admission requirements, you are invited to register for the entrance examination. 

For more information, please contact the admissions office at


All non-EEA applicants are required to submit an English proficiency test with their application. Exceptions are made for students, who have had their preparatory education in a country where English is the official working and educational language. The language requirements for EEA students are the same as for Dutch students. If your diploma is listed here, the additional English language test is not required.

NHL Stenden University of Applied Sciences accepts three kinds of official language tests: IELTS, TOEFL and the Cambridge Certificate of Proficiency in English.

  • Academic IELTS 6.0 (with a minimum of 5.0 for each skill).
  • TOEFL 550 (paper based), 213 (computer-based) and 80 (internet based). Original test results must be sent directly from the Educational Testing Service to NHL Stenden. The TOEFL institution code for NHL Stenden is 9215.
  • Cambridge ESOL score FCE-C (169, or higher).
  • TOEIC 670 (Listening and Reading) and 290 (Speaking and Writing).

View the comparison between the different scores.

Please note: If you do not have the appropriate level, it is possible to enrol in our English Preparatory Language Course.



This programme is accessible for a limited amount of students. Students will be selected by a motivation interview after application and before 1 June.

Students need to apply online (via Studielink) for the programme B International Hospitality Management, 3 year.

Additional requirements

You are also required to write a motivation letter (300/400 words) based on the following guidelines:

  •  What are the characteristics needed to be a good manager in your chosen field?
  • Why are you interested in a career in management (in your chosen field)?
  • Why should NHL Stenden accept you as a student in your chosen management programme?
  • Please elaborate on how you have researched your choice of study and how you have prepared for studying in the Netherlands.
  • Please include your résumé/Curriculum Vitae.

If you are looking to specialise after four years of study, we recommend that you enrol in the master programme International Hospitality and Service Management or International Leisure and Tourism Studies.

About the study course

The International Hospitality Management programme (official name: Hospitality Management) is where you will learn all about hospitality, culinary arts, catering, events, human resources, marketing, sales, and finance. During this three -year course, you will be trained as a specialist in these areas. On successful completion of the course, you will be awarded a Bachelor Degree in Hospitality Management.

At Stenden Hotel Management School, you will get the personal attention you need as you set out to discover your own world views. We will help you find your place in the Hospitality branch. You will learn to act in a smart and deliberate way, even when facing setbacks. There will be a lot of opportunities for you to deal with real guests from actual companies, while growing into a strong-willed and resourceful professional. You will be encouraged to take initiative and to work on innovations in Hospitality, together with others. One thing is certain: you will collaborate with people from all over the world.

The three year International Hospitality programme consists of intense self-studying. The amount of practical training in our training facilities and the period of the internship does not differ, compared to the four-year track. Students of the three-year course are also able to go on Grand Tour.

Year 1 - Introduction to the hospitality industry

In your first year, you will learn about the fundamentals of the industry. How do you make sure your customers or guests are fully satisfied with the service they received when they go home? You get to study the finer points of human resource policy, marketing and financial management. In addition to delving into theory, you will also spend ten weeks acquiring practical work experience at our 4-star property, Stenden Hotel (a commercially run hotel owned and operated by the school) covering all areas of the hotel business. You will find out what running a hotel actually involves on a day-to-day basis: a process known as operational management. You will learn about business processes, marketing, budgeting, managing staff, procurement, logistics, negotiation and quality assurance.

Year 1

> Study Coaching & Portfolio
> Industrial Orientation on Marketing Human Resources and Research

  • Period 1 - Hospitality Operations
    > Hospitality Industry
    > Hospitality Foundation
    > Hospitality Finance
  • Period 2 - Real World Learning in Practice
    > F&B Practices
    > RD Practices
    Modern Foreign Language
    beginners level
  • Period 3 - Hospitality Operation Design
    > Service concept & Operations
    > Revenue Management
    > Business Statistics
  • Period 4 - Hospitality Operations Environment
    > Operations Environment
    > Law
    > Financial Analysis

Note: Modules are not sequential and may be done in a different order.

You will attend classes in strategic management, including financial analysis, revenue maximisation, market analysis and business plan writing. In addition, you will also take on a research project in preparation for your final-year project. As work-experience you will be assigned the role of manager and run an entire department. You can specialise at this stage of the course by taking one minor. You also have the option to study abroad at one of our many partner universities via Exchange or at one of the NHL Stenden campuses located in South Africa, Indonesia, Thailand or Qatar. We call it going on Grand Tour.

Year 2

> Study Coaching & Portfolio
> Business Plan

  • Period 1 - Minor Module
    (Grand Tour Option)
  • Period 2 - Hospitality Operations Performance
    > Hotel Procedures
    > Hotel Operations Training Simulation
    > Supervisory Practical Training
  • Period 3 - Strategic Hospitality Management
    > Strategic Analysis
    > Strategic Design & Choice
    > Understanding Research
  • Period 4 - Psychology of Management
    and Organization

    > PMO
    > Understanding Research
    > Managerial Practice Training

Note: Modules are not sequential and may be done in a different order.

In your third year, you will be taking on a final-year project. During a management internship, you will conduct research at a company in the Netherlands or another country of your choosing. The internship could take you anywhere: a 5-star hotel, a cruise ship, an events company, or other hospitality related company in more than 30 countries. During your 10-month (paid) internship, you will have the opportunity to really get to know the company, and many students find that they have a job lined up at their internship company as soon as they finish their studies!

Year 3

  • Industrial Placement & Bachelor Thesis**


Classes at the International Hospitality Management programme cover all facets of management. You may choose a specialisation from a selection of minors. These are electives in which you focus on a specific subject or expand your knowledge by taking an additional subject. This allows you to truly take charge of your education by ‘customising’ your course. You can take the minor at the Leeuwarden location or at one of the NHL Stenden branches located in South Africa, Qatar, Thailand or Indonesia (Grand Tour).​

A selection of minors offered by the Stenden Hotel Management School:

  • Gastronomy (Netherlands)
  • Food & Beverage Management (Netherlands)
  • Advanced Wine Management (South Africa)
  • Lodge Management (South Africa)
  • Event Management (all NHL Stenden branches)
  • Cruise Management (Netherlands)
  • Spa and Health Management (Indonesia and Thailand)
  • Marketing & Management in Asia (Indonesia and Thailand)

Real World Learning

As part of its Real World Learning programme, Stenden Hotel Management School owns and operates various Learning Companies that are affiliated to the various courses and are open to students enrolled in these programmes. Run by students and supervised by industry professionals, the Learning Companies are designed for students to apply in practice what they learned in the classroom while at the same time gaining experience in interacting with customers on a day-to-day basis.

International Opportunities

Problem Based Learning

Problem-based learning (PBL) is the current style of active learning in which you learn by solving problems, as well as develop your practical abilities, including cultural skills, management skills, and meeting and presentation skills. To round out the course, you will take classes in a foreign modern language The language of instruction at the International Hospitality Management Programme for all classes, coursework, and projects is English. Additionally, you will be allotted a second language from a shortlist you submit prior to your second year. The second foreign language can be French, German, Dutch, Spanish, Russian or Chinese.

Design Based Education

All NHL Stenden programmes are working towards a system of Design Based Education (DBE), which puts co-creation with professionals in the field front and centre. You will be working in small teams of students, teachers, researchers, and industry professionals.

DBE will the introduced in phases for students starting from September 2019 onwards.