Leisure & Events Management

(B Leisure & Events Management), Bachelor’s Degree (4 years), Full-time

Are you fascinated by the inner workings of the multi-billion-euro leisure industry and would you rather be running Disney World than visiting Cinderella Castle? If you are curious, enterprising, creative, a born organiser and ambitious as well you are exactly the sort of student who will thrive in our Leisure and Events Management programme.

  • Option to specialise in Events, Sports or Art and Culture.
  • Practical learning: Work on real-life projects from day one.
  • Strong focus on sustainable business and intercultural cooperation.
  • Option to complete part of your programme abroad (specialisation and/or internship).

This study programme was previously offered as Leisure Management.



  • Bachelor of Arts

Study start

  • February
  • September


  • Leeuwarden


  • English

Standard duration

4 years


This course amounts to a total of 240 ECTS.


  • EU students (per year)€ 2060
  • NON-EU students (per year)€ 7975
View all costs

Application deadlines

EU: 17 January/15 August
Non-EU: 1 November/31 May


A bachelor’s degree in Leisure & Events Management is your ticket to a career in management, policy-making or consultancy in the world of sports, tourism, the media, recreation, and arts and culture. As a student in our course, we expect you to have inspiring ideas about sustainable leisure, be a strategic thinker, and enjoy working as part of a multidisciplinary team.

No day is ever the same!

You will juggle a multitude of tasks as a Leisure and Events Management professional, acting as a key coordinator and communicating at all levels of the organisation. Your work may involve anything from developing ideas for sporting events, booking concerts for a large pop music venue, to handling the marketing for a theme park or museum.

Careers open to you after graduation include:

  • Event Manager at a sports marketing company.
  • Booking Manager/Entertainment Manager for a major music venue.
  • Marketing and Communications Manager at a theme park.
  • Museum Project Manager.
  • Government Policy Officer focusing on tourism and recreation.
  • Starting your own business.

Admission requirements

Academic Requirements

To be admitted to one of the bachelor programmes you have to meet certain admission requirements. NHL Stenden University of Applied Sciences recognises the following general international qualifications: 

  • International Baccalaureate (IB) Diploma or European Baccalaureate Diploma
  • High School diploma from an accredited institution
  • Four GCSE/GCE ‘O’ level passes (final grade A, B or C) and two ‘AS’ level passes. These six passes combined must all be in different subjects.
  • Associate, Bachelor or Master Degree

Furthermore, some of our bachelor programmes demand additional entry requirements. These can be found in the list of admissible diplomas. If your diploma is not mentioned in this list, please contact the Central Student Administration at csa@nhlstenden.com.


If you are aged 21 or older and would like to enrol at NHL Stenden University of Applied Sciences, but do not currently meet the admission requirements, you are invited to register for the entrance examination. 

For more information, please contact the admissions office at toelating@nhlstenden.com.

All non-EEA applicants are required to submit an English proficiency test with their application. Exceptions are made for students, who have had their preparatory education in a country where English is the official working and educational language. The language requirements for EEA students are the same as for Dutch students. If your diploma is listed here, the additional English language test is not required.

NHL Stenden University of Applied Sciences accepts three kinds of official language tests: IELTS, TOEFL and the Cambridge Certificate of Proficiency in English.

  • Academic IELTS 6.0 (with a minimum of 5.0 for each skill).
  • TOEFL 550 (paper based), 213 (computer-based) and 80 (internet based). Original test results must be sent directly from the Educational Testing Service to Stenden. The TOEFL institution code for NHL Stenden is 9215.
  • Cambridge ESOL score FCE-C (169, or higher).

    View the comparison between the different scores.

Please note: If you do not have the appropriate level, it’s possible to enrol in our English Preparatory Language Course

After your studies

If you are looking to specialise after four years of study, we recommend that you enrol in the master programme in International Leisure and Tourism Studies.

About the course

The main focus in the Leisure & Events Management course is on how to create meaningful and memorable experiences for individuals, organisations and communities in a sustainable way. You will quickly learn to look beyond the allure of the industry and will truly learn to understand the business and organisational aspects involved. During your four years, you will acquire a solid grounding in marketing, business economics, new media, project management, Corporate Social Responsibility (CSR), and communications. You also gain first-hand practical experience in the different leisure sectors: events, tourism, sports, arts and culture, recreation and media.

First Year

Introduction to the leisure industry

This first year provides you with a general overview of the leisure market and general service management. The focus during this year is mainly on the day-to-day operations of companies operating in the leisure industry. You and your fellow students will set up your own business together, which will familiarise you with the various aspects of running an enterprise.

More in-depth study

You will be tasked with organising an event or project for a client in your future field and will enrich your student experience by taking a field trip to Disneyland Paris, or the popular Dutch theme park De Efteling. In addition, you will explore the intricacies of project management, imagineering, concept development, and research and take part in an internship at a company in the leisure sector one day a week for half a year.

Specialisation and international opportunities

At this stage of the programme, you will become involved in strategic management and carry out a research project in an organisation in your future field. You will then choose to specialise in one of the following areas: Event Management, Sport Management, or Art and Culture Management. You also have the opportunity to complete part of your course at our campus sites in Qatar, South Africa, Thailand, or Indonesia (Grand Tour), or to spend a semester abroad as part of our international student exchange programme.

Internship and graduation

You will complete the programme with an eight-months internship, which you may carry out at a company in the leisure industry all over the world. By this time, you will be all set for an exciting career in your chosen industry!


You will spend the last three semesters of your course specialising in a sector of the leisure industry, choosing from Sports, Events, Art and Culture and Tourism. By taking two minors, doing an internship and working on your thesis, you will become fully immersed in the field of your choice. Of course, you will also have the option to go on exchange, Grand Tour, or choose one of the minors offered by other study programmes. 

Event Management
You will spend a full semester working on honing one of a leisure manager’s key skills: organising events and projects. Events are becoming an increasingly popular way for businesses and organisations to build customer loyalty. You will take two English-language modules, on completion of which you will receive a certificate from the relevant industry associations. Find out more about Event Management.

Sports Management
This specialisation prepares you for a career in the world of sports. You will get to incorporate the knowledge you acquired in the previous two and a half years of your Leisure & Events Management course. This is important since, as a sports manager, you will inevitably be dealing with related sectors such as tourism, the media and recreation. Note that more general sport management courses do not offer this same breadth of knowledge. Find out more about Sports Management.

Art and Culture Management
In this course, you will be trained to understand how cultural organisations such as museums, theatres, cultural centres and pop music venues are run. You will learn about management, booking events and performances, financial management, arts funding, and marketing. In addition, you will explore the art scene in an international city and come up with a field of research or other projects to undertake. 

Practical experience and research

You will be working extensively in your chosen field throughout your studies, starting your own business, completing assignments for a leisure company and contributing to research in one of the Leisure and Events Management research departments or our ETFI Research Institute.

International Opportunities

Problem Based Learning

Problem-based learning (PBL) is a style of active learning in which you learn by solving problems, as well as develop your practical abilities, including cultural skills, management skills, and meeting and presentation skills. To round out the course, you will take classes in a foreign modern language The language of instruction at the International Hospitality Management Programme for all classes, coursework and projects is English. Additionally, you will be allotted a second language from a shortlist you submit prior to your second year.&nbsp; The second foreign language can be French, German, Dutch, Spanish, Russian or Chinese.</p>

Design Based Education

All NHL Stenden programmes are working towards a system of Design Based Education (DBE), which puts co-creation with professionals in the field front and centre. You will be working in small teams of students, teachers, researchers, and industry professionals.