Leisure & Events Management

Leisure & Events Management course overview

Our Leisure & Events Management degree really brings out your creative skills with its focus on devising concepts and developing meaningful experiences. You learn about concept & creation, marketing & communication, economics and corporate social responsibility. 

 

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Leisure & Event Management

The programme for Leisure & Events Management 

The programme covers a range of aspects of leisure and events management, from trends and development analyses to concepting and sustainability. You’ll also develop insights into business models and carrying out company scans, feasibility and viability as well as expand your knowledge of different languages and develop your intercultural communication skills. You’ll also develop your personal skills and intercultural awareness, so that you become adept on a personal and professional level. 

Download the brochure to get a really useful one-page overview of the curriculum with a description of the modules and a list of subjects per year, the study load and the ECTS you can earn. Use it to compare the programme with other studies you’re interested in.

Minors and specialisation Leisure & Events Management

In your third year of Leisure and Events Management, you get to specialise by taking a number of minors. 

  • Event Management (Bali, South Africa, Leeuwarden)
    Focusing on organising events and projects, you look at how events can be used to build customer loyalty. You also take English-language modules earning certification on successful completion.
  • International Sport Management (Leeuwarden)
    Preparing you for a career in the sports world, you explore the role sport plays in society. Drawing on your insights into tourism, media and recreation you write a strategic marketing plan or organise sports clinics.
  • Art and Culture Management (Leeuwarden)
    Focusing on how cultural organisations such as museums, theatres, cultural centres and pop music venues are run, you learn about management, booking events and performances, financial management and arts funding, marketing and art education.

Research and practice

You will gain substantial practical experience in your chosen field of leisure & events throughout your studies, for instance by taking on practical assignments from companies, our various departments and our European Tourism Futures Institute (ETFI) or the Centre of Expertise for Leisure, Tourism and Hospitality (CELTH). NHL Stenden’s ETFI is the leading specialist in future studies and scenario planning for leisure & tourism. It develops clear visions, strategies and action plans for leisure & events organisations drawing on its insights into the sector. You get to work with them applying research methods such as customer journey mapping, strategic foresight, and unique to the leisure & events sector, scenario planning.  

Course Catalogue

The course catalogue contains detailed information on the programme, so that you can compare different studies or get a more in-depth understanding of what the programme entails.

Practical approach of Leisure and Events Management

We aim to help you put theory into practice as quickly as possible. Through our educational concept, Design-Based Education (DBE), you work in small teams of students, teachers, researchers and industry professionals. You tackle current, real-life issues developing and adapting your visions and ideas to form a solid solution. And you gain yet more practical experience during your internship in your final year.  

International opportunities

We want to prepare you for an international, intercultural, and ever-changing environment, so that you can dive into the unknown and gain experience in an international context. It is possible with our Grand Tour, Exchange programme or one of our mobility options offered by RUN-EU. Or you can choose to do your internship abroad. You’ll be able to put together the right combination of courses and internships to develop both your professional and personal skills – and develop your own network for the future.

Is this the degree for you?

If you're confident this degree is the one for you, then why not apply online straightaway? Or pick one of the other options to help you take the next step.