International Hospitality Management

(B Hospitality Management), Bachelor’s Degree (4 years), Full-time

Do you enjoy an exciting and dynamic environment? Can you keep your cool even under great pressure? Do empathy and a service-minded attitude come naturally to you? If this describes you and you also happen to enjoy meeting people from all over the world, you will find that the International Hospitality Management programme at Stenden Hotel Management School is perfect for you!

  • Experience being a student at Europe’s largest hotel management school.
  • Practical work experience up to management level at the Stenden Hotel in Leeuwarden, the Netherlands (a 4-star property).
  • Various specialisation possibilities: Event Management, Cruise Management, Gastronomy, Food and Beverage Management, Advanced Wine Studies, and much more.
  • Part of the programme can be done at the NHL Stenden University of Applied Sciences locations in South Africa, Bali, Thailand, or Qatar.
  • Ten-month paid internship in the final year offers an excellent chance of employment after graduating.

A world of opportunities

The hospitality sector is one of the most international fields and our hospitality programme reflects this. At Stenden Hotel Management School you can choose to go on ‘Grand Tour’ and do parts of your study programme at one of our international campuses in Indonesia (Bali), Qatar, South Africa, or Thailand. You can choose to study at more than 150 partner universities of applied sciences worldwide and do your internship at one of the school’s 600 industry connections in 40 countries around the world.

Stenden Hotel Management School offers a world of opportunities.




  • Bachelor of Arts

Study start

  • February
  • September


  • Leeuwarden


  • English

Standard duration

4 years


This course amounts to a total of 240 ECTS.


  • EU students (per year)€2,083
  • NON-EU students (per year)€8,150
View all costs

Application deadlines

EU: 17 January/15 August
Non-EU: 1 November/31 May

More information?

  • Visit the website of Stenden Hotel Management School for more information
Visit the website of Stenden Hotel Management School


A bachelor’s degree from Stenden Hotel Management School puts you on the fast track to a career in the global hospitality industry. You can choose from any number of career paths, ranging from a management position at a hotel or restaurant, theme park, conference centre or event planning company to business consultant or even start your own business. Your degree will open up a range of career opportunities worldwide!

Variety on the job

As a professional in the hospitality industry, you will enjoy a high level of responsibility in a job that is never the same from one day to the next. With your professional knowledge and head for business, your job is to make sure everything runs smoothly, regardless of whether you’re managing a hotel, organising conferences, or managing a financial team.

Careers open to you after graduation include:

  • Restaurant Manager
  • Sales and Marketing Manager of a hotel
  • Coordinator of an international convention bureau
  • Financial Advisor

Admission requirements

Academic Requirements

To be admitted to one of the bachelor programmes you have to meet certain admission requirements. NHL Stenden University of Applied Sciences recognises the following general international qualifications: 

  • International Baccalaureate (IB) Diploma or European Baccalaureate Diploma
  • High School diploma from an accredited institution
  • Four GCSE/GCE ‘O’ level passes (final grade A, B or C) and two ‘AS’ level passes. These six passes combined must all be in different subjects.
  • Associate, bachelor or master degree

Furthermore, some of our bachelor programmes demand additional entry requirements. The additional entry requirements can be found in the list of admissible diplomas. If your diploma is not mentioned in this list, please contact us at


If you are aged 21 or older and would like to enrol at NHL Stenden University of Applied Sciences, but do not currently meet the admission requirements, you are invited to register for the entrance examination. 

Read more information regarding the 21+ entrance examination.

All non-EEA applicants are required to submit an English proficiency test with their application. Exceptions are made for students, who have had their preparatory education in a country where English is the official working and educational language. The language requirements for EEA students are the same as for Dutch students. If your diploma is listed here, the additional English language test is not required.

NHL Stenden University of Applied Sciences accepts three kinds of official language tests: IELTS, TOEFL and the Cambridge Certificate of Proficiency in English.

  • Academic IELTS 6.0 (with a minimum of 5.0 for each skill).
  • TOEFL 550 (paper based), 213 (computer-based) and 80 (internet based). Original test results must be sent directly from the Educational Testing Service to NHL Stenden. The TOEFL institution code for NHL Stenden is 9215.
  • Cambridge ESOL score FCE-C (169, or higher).
  • TOEIC 670 (Listening and Reading) and 290 (Speaking and Writing).

View the comparison between the different scores.

Please note: If you do not have the appropriate level, it is possible to enrol in our English Preparatory Language Course.


Additional requirements

You are required to write a motivation letter (300/400 words) based on the following guidelines:

  •  What are the characteristics needed to be a good manager in your chosen field?
  • Why are you interested in a career in management (in your chosen field)?
  • Why should NHL Stenden accept you as a student in your chosen management programme?
  • Please elaborate on how you have researched your choice of study and how you have prepared for studying in the Netherlands.
  • Please include your résumé/Curriculum Vitae.

Short Track

Did you previously follow a programme in the field of hospitality, or do you have experience in this area? Then you can qualify for a shorter programme. For more information, please contact

Three Year Track Programme

Students with an appropriate high school level diploma (entry level for academic universities) might be able to follow a Three Year Track Programme.

ABC islands

If you are from Aruba, Bonaire, or Curacao and you have a Dutch passport, please contact in order to start your application process.

If you are from Aruba, Bonaire, or Curacao and you do not have a Dutch passport, then please follow the application procedure a described.

After your studies

If you are looking to specialise after four years of study, we recommend that you enrol in the master’s programme in International Hospitality and Service Management.

About the course

The International Hospitality Management programme (official name: Hospitality Management) is where you will learn all about hospitality, culinary arts, catering, events, human resources, marketing, sales, and finance. During this four-year course, you will be trained as a specialist in these areas. On successful completion of the course, you will be awarded a Bachelor Degree in Hospitality Management.

At Stenden Hotel Management School, you will get the personal attention you need as you set out to discover your own world views. We will help you find your place in the Hospitality branch. You will learn to act in a smart and deliberate way, even when facing setbacks. There will be a lot of opportunities for you to deal with real guests from actual companies, while growing into a strong-willed and resourceful professional. You will be encouraged to take initiative and to work on innovations in Hospitality, together with others. One thing is certain: you will collaborate with people from all over the world.

Year 1 - Introduction to the hospitality industry

In your first year, you will learn about the fundamentals of the industry. How do you make sure your customers or guests are fully satisfied with the service they received when they go home? You get to study the finer points of human resource policy, marketing and financial management. In addition to delving into theory, you will also spend ten weeks acquiring practical work experience at our 4-star property, Stenden Hotel (a commercially run hotel owned and operated by the school) covering all areas of the hotel business.

Year 1

› Study Coach
› Elective activities

  • Period 1 - Guest Experience:
    › Integrated Applied Marketing
    › Hospitality Applied Research
    › Business English
  • Period 2 - Resources:
    › Integrated Applied Resources
    › Financial Accounting
    › Language of Business
  • Period 3 - Hospitality Operations:
    › The Hospitality Industry
    › Hospitality Foundation
    › Hospitality Finance
  • Period 4 - Real World Learning in Practice:
    Practical Training at NHL Stenden Hotel, restaurant, bar and conference facilities.

Note: Modules are not sequential and may be done in a different order.

You will find out what running a hotel actually involves on a day-to-day basis: a process known as operational management. You will learn about business processes, marketing, budgeting, managing staff, procurement, logistics, negotiation and quality assurance. As part of one module, you and a classmate will even run your own virtual hotel, and as a work-experience student you will be promoted to supervisor in the hotel and manage a team of first-year students. Starting in your second year, you have the option to spend part of the year abroad, at one of the NHL Stenden international campuses.

Year 2

› Study Coach
› Elective activities

  • Period 1 - Hospitality Operations Design:
    › Service Concepts & Operations
    › Revenue Management
    › Business Statistics
  • Period 2 - Hospitality Operations Performance:
    › Hotel Procedures
    › Hotel Operations Training Simulation
    › Practical Training
    › Language of Business
  • Period 3 - Hospitality Operations Environment:
    › Operations Environment
    › Law
    › Financial Analysis
  • Period 4 - Languages & Cultures in International Business:
    › Conversation
    › Reading/Writing
    › Culture
    › Grammar
    › Communication
    (Choice: Spanish, French, German, Mandarin, Russian, Dutch)

Note: Modules are not sequential and may be done in a different order.

You will attend classes in strategic management, including financial analysis, revenue maximisation, market analysis and business plan writing. In addition, you will also take on a research project in preparation for your final-year project. As work-experience you will be assigned the role of manager and run an entire department. You can specialise at this stage of the course by taking two minors. You also have the option to study abroad at one of our many partner universities or at one of the NHL Stenden campuses located in South Africa, Indonesia, Thailand or Qatar. We call it going on Grand Tour.

Year 3

› Study Coach

  • Period 1 / Period 2
    › Strategic Management
    › Hospitality Operations Management
    › Psychology of management of organisations
    › Understanding Research
  • Period 3 - Minor 1
    › Grand Tour
    › Exchange semester
    › NHL Stenden minor
  • Period 4 - Minor 2
    › Grand Tour
    › Exchange semester
    › NHL Stenden minor

Note: Modules are not sequential and may be done in a different order.

In your fourth year, you will be taking on a final-year project. During a management internship, you will conduct research at a company in the Netherlands or another country of your choosing. The internship could take you anywhere: a 5-star hotel, a cruise ship, an events company, or other hospitality related company in more than 30 countries. During your 10-month (paid) internship, you will have the opportunity to really get to know the company, and many students find that they have a job lined up at their internship company as soon as they finish their studies!

Year 4

› Placement Coach

  • Internship and Bachelor Thesis


Classes at the International Hospitality Management programme cover all facets of management. In your third and final year, you will have the option to specialise by taking a number of minors: these are electives in which you focus on a specific subject or expand your knowledge by taking an additional subject. This allows you to truly take charge of your education by ‘customising’ your course.

You can take these minors at the Leeuwarden branch or at one of the NHL Stenden branches located in South Africa, Thailand, Qatar or Indonesia (Grand Tour). You can also choose from minors offered by other courses and universities of applied sciences – this is all part of broadening your academic skills.

A selection of minors offered by the NHL Stenden Hotel Management School:

  • Gastronomy (Netherlands)
  • Food & Beverage Management (Netherlands)
  • Advanced Wine Management (South Africa)
  • Event Management (all NHL Stenden branches)
  • Cruise Management (Netherlands)
  • Spa and Health Business Concepts (Indonesia and Thailand)
  • International Relations

Practical learning

International Opportunities

As a student of Stenden Hotel Management School you have various international opportunities. You can choose to go on Grand Tour and follow parts of your study at one of our international campus sites in Thailand, South Africa, Qatar or on Bali.

Some facts and figures:

  • 33% van de hotelschool studenten komt uit het buitenland
  • 60% van de hotelschool studenten gaat tijdens de studie naar het buitenland
  • Meer dan 3000 hotelschool studenten zijn al op Grand Tour geweest

Exchange: 190 partner universities worldwide

Instead of Grand Tour you can also choose to go on exchange and spend a semester (your specialisation minor) at one of the 190 partner institutions of NHL Stenden. From Amerika to Australia you have a world of opportunities.

Internship possibilities in 40 countries

Next to Grand Tour and Exchange, you can decide to follow your internship at one of our 600 internship companies worldwide. Our own placement office offers internship possibilities in more than 40 countries.

Education concept

Problem Based Learning

Problem-based learning (PBL) is the current style of active learning in which you learn by solving problems, as well as develop your practical abilities, including cultural skills, management skills, and meeting and presentation skills. To round out the course, you will take classes in a foreign modern language The language of instruction at the International Hospitality Management Programme for all classes, coursework, and projects is English. Additionally, you will be allotted a second language from a shortlist you submit prior to your second year. The second foreign language can be French, German, Dutch, Spanish, Russian or Chinese.

Design Based Education (DBE)

All NHL Stenden programmes are working towards a system of Design Based Education (DBE), which puts co-creation with professionals in the field front and centre. You will be working in small teams of students, teachers, researchers, and industry professionals.

Foreign modern languages

To round out the course, you will take classes in a foreign modern language. The language of instruction for all classes, coursework and projects is English. Additionally, you will be allotted a second language from a shortlist you submit prior to your second year.  The second foreign language can be French, German, Dutch, Spanish, Russian or Chinese.

DBE will the introduced in phases for students starting from September 2019 onwards.