Creative Business students win prize with their TV format during Dutch Media Week

Groepsfoto, BMYoung Creative Cup

Six Creative Business students of NHL Stenden University of Applied Sciences have won the national BMYoung Creative Cup at the Dutch Media Week in Hilversum. The jury was made up of people from RTL/Videoland, BNNVARA and Paramount. This will give the students both the opportunity and funding to actually produce their format.

During the fourth edition of the Creative Cup, 12 groups of (media) students from different universities of applied sciences pitched their idea for a television format, YouTube series, podcast, radio show or other media production in front of a highly expert jury of RTL/Videoland, BNNVARA and Paramount. The student group "Not to be filmed Prod!" from NHL Stenden was chosen as the winner of the award with their Let Me Be! production, a psychological horror drama in which a student faces mental health issues.

Desi Rodriquez, one of the winning students: "We are super happy, but also a bit overwhelmed because we didn't expect to win. It's really a different concept from the rest." Student Gemma Hoving: "Our concept really felt a bit out of place and we figured that the jury would probably think it was weird or not marketable, but apparently it is."

Out-of-the-box idea

Jury member Ralph de Beurs, Creative Director at RTL/Videoland: "We really thought it was an out-of-the-box idea. The concept was original, it was well thought out and the students turned it into a great video and presentation." The head of RTL/Videoland's Creative Unit is keen to continue working with the students.

A total of three student groups from NHL Stenden entered the competition, with a format they had previously devised and produced as an assignment for, the content platform of the Creative Business study programme.

BMYoung Creative Cup

The Dutch Media Week

The BMYoung Creative Cup is one of the programme parts of the Dutch Media Week. This media festival showcases the development of media and its impact on people and society. Together with a large number of partners, a week-long event highlights, stimulates and promotes the many developments and initiatives in the Dutch media industry.