Bianca Harms PhD is a professor in Transformational Media at the Academy for Communication and Creative Business. Her research focuses on how organisations, brands and policy makers can use content and media in a way that creates value for the organisation, consumer and society.
Bianca wants to create more insight together with education and practice in how content and media can be used to drive the necessary transitions. For example, by bringing about positive behavioural change or by supporting brands and organisations in making a social and sustainable impact.
Bianca received her PhD from the University of Groningen in 2021 for her research on how branded content works in digital contexts and completed the MSc in Marketing Management at the same University. Bianca has a strong background in and ties to Higher Education. After her appointments as (senior) lecturer in Marketing and team leader, she played an important role in the field of educational development within the Academy for Communication and Creative Business. For instance, she initiated the development of the Ma in Content & Media Strategy (MCMS) and played a decisive role in the successful macro-efficiency and TNO trajectories for this master's programme. Together with her team, she managed to develop MCMS into the largest master's programme of NHL Stenden in a short period of time. In addition, Bianca was affiliated with the professorship Organizations & Social Media from 2015 to 2020 as a researcher within the context of her PhD. Bianca has an industry background as a marketing manager and consultant in the entertainment industry (a.o. Sony Music).
As a member of the executive board Bianca is responsible for the communication portfolio of the European Media Management Association (EMMA) and she is a member of the supervisory board of the festival Welcome to the Village in Leeuwarden.
