International Hospitality and Service Management

M International Hospitality and Service Management, Master’s Degree, Part-time

Do you have a service-minded attitude, are you critical and curious? Do you always have the customer's interest in mind? Do you pursue a career in the hospitality industry and do you want to take it to the next level? Or do you want to convert to this dynamic industry? If this describes you, you will find that this master's degree in International Hospitality and Service Management is perfect for you! 

  • Top-rated master programme according to the 2016 and 2017 edition of the Dutch master programme information guide Keuzegids Masters.
  • Raise your strategic insight to a higher level.
  • Achieve your master’s degree in two years, while combining work and study.
  • Study in small groups of students.

This part-time programme is only available to EU students. 



  • Master of Arts

Study start

  • September


  • Leeuwarden


  • English

Standard duration

26 months


Single Degree (60 EC's)


  • Dutch Master of Arts (MA) €6925 (annual fee)
View all costs

Application deadlines

EU: 15 August
Non-EU: 31 May

More information?

  • Visit the website of Stenden Hotel Management School for more information
Visit the website of Stenden Hotel Management School

A master’s degree in International Hospitality and Service Management prepares you for a successful career in the service or hospitality industry. This ever-growing industry is expected to see a rise in jobs worldwide by as much as 30% by 2022. The hospitality industry is undergoing constant change, not least driven by shifting customer demands. These changes add to the complexity of the role of hospitality manager, and as a highly skilled graduate of this course, you will be in high demand at a variety of companies all over the world.

Combining work and study

  • Once every two weeks on Friday, you will come to Leeuwarden for a day of lectures.
  • In addition to the lectures, you will study on your own accord. This takes about 15 hours each week.

Strategic job

As a hospitality and service management professional, you have an interesting job in a dynamic and exciting industry. You will be trained for a strategic management position, managing all aspects of the services provided. You will help develop the organisational structure, strategies, processes and corporate culture from the customer’s perspective. 


Upon completion of this study programme, you are qualified to work in higher management in the hospitality and service industry, for instance:

  •  Sales and Marketing Manager
  •  General Manager
  •  Senior Account Manager
  •  Management Consultant
  •  Lecturer/member of an academic committee

Accreditations and quality labels

The master’s programme in International Hospitality and Service Management has received the following accreditations and quality labels:

Academic Requirements

You require a bachelor’s degree to be admitted to International Hospitality and Service Management or International Leisure and Tourism Studies. If you do not hold a bachelor’s degree in Economics, Business, Management, Hospitality, Tourism, Leisure Studies or a related course but would like to enrol in either master programme, please send an email to Your application will be assessed on individual merits. A personal interview is part of the application process.

All non-EU/EEA applicants are required to submit an English proficiency test with their application. Exceptions can be made for students who have had their preparatory education in a country where English is the only official educational language.

The language requirements for EU/EEA students are the same as for Dutch students. If your diploma is mentioned in this list, and English is included as part of the final exam curriculum, the additional English language test is not required. The same goes for students who followed the English language programme of the European Baccalaureate or International Baccalaureate and have subsequently received the EB-Certificate or IB-Diploma.

NHL Stenden University of Applied Sciences accepts four kinds of official language tests in accordance with the Code of Conduct International Student in Dutch Higher Education:

  • Academic IELTS 6.0 (with a minimum of 5.0 for each skill).
  • TOEFL 550 (paper based), 213 (computer-based) and 80 (internet based). Original test results must be sent directly from the Educational Testing Service to NHL Stenden. The TOEFL institution code for NHL Stenden is C652.
  • Cambridge ESOL score FCE-C (169, or higher).
  • TOEIC 670 (Listening and Reading) and 290 (Speaking and Writing).

View the comparison between the different scores.

Please note: If you do not have the appropriate level, it is possible to enrol in our English Preparatory Language Course or the Pre-Master Programma


About the course

The programme in International Hospitality and Service Management introduces you to key concepts such as service, hospitality, service concepts and customer satisfaction, as well as covering areas as diverse as sustainability, globalisation and working with multicultural teams. The duration of the programme is two academic years and 30 EC per year.

The five modules in the part-time programme are the same as in the full-time master in International Hospitality and Service Management programme, but cases discussed in the classroom are specifically practice-oriented. You acquire real-life work experience during your studies at the Stenden Hotel, a 4-star property owned and operated by the Stenden Hotel Management School and used as a training venue for its students. You will attend classes based on a variety of teaching methods, including seminars, workshops, lectures, presentations, group assignments and guest lectureships. 

Both the single NHL Stenden master and the Master of Science incorporate exciting electives, including Managing Events Organisations.

Module 1: Setting the framework

Principles of Hospitality & Service Management

This module is designed to enhance your knowledge and understanding of hospitableness, service quality, customer satisfaction and other principles relevant to the hospitality industry and the broader service industry.

Service Performance Improvements

This module aims to provide a broad introduction to the topic of performance, operations analysis and performance measurement. The leading theme is the analysis of operations. In their operations, service businesses create value for their customers.

Sustainable Value Creation in the Hospitality Industry

This module emphasises the important aspects of sustainable development, the intrinsic contribution of corporate social responsibility, the key role of ethics and the imperative use of stakeholder analysis in the management of hospitality organisations in the transition towards sustainability.

Strategic Human Resource Management

This module seeks to challenge the notions of Strategic Human Resource Management in the global hospitality and service industry. Strategic Human Resource Management plans and their implementation will be examined within the context of the challenges posed to the industry.

Financial Decision Making

The module Financial Decision Making presents the key principles of finance necessary to understand and implement the finance function in an organisation and carry out the financial analysis that justifies the decision-making process. 

Three research modules parallel to modules 1-3 prepare you to write your thesis by exploring how to define a contemporary hospitality/service management research topic, how to write a well-balanced and detailed research proposal, and how to perform appropriate data collection and analysis.


In this module you can choose between three exiting electives:
Please check our specialisations for details.

  1. Entrepreneurship & Innovation
  2. Managing Events Organisations
  3. AIHR Projects

Thesis analysis & writing

The thesis finalises the master stage of the programme and is a major piece of individually researched work. This is your opportunity to complete in-depth research into an issue or problem derived from and planned in your previous modules.


In module 4 you can choose between three exiting electives:

  1. Entrepreneurship & Innovation. This includes entrepreneurship, innovative concepts and business perspectives. This module is an accelerated research-based programme. Designed to provide you with the opportunity to accrue the skills, framework, and learning experiences necessary to create business opportunities in service-oriented organisations, or new companies, by developing entrepreneurial and innovative initiatives.
  2. Managing Events Organisations. This module addresses key concepts that help to understand how to manage an events organisation and how to create competitive advantages imperative to success.
  3. AIHR Projects. This module focuses on a research project related to the research programmes of the research unit of the Stenden Hotel Management School.

Practical learning

International Opportunities

Education concept

Problem-based learning (PBL) is a style of active learning in which you learn by solving problems, as well as develop your practical abilities, including cultural skills, management skills, and meeting and presentation skills.