Afbeelding
Minor content
In groups of approx. 3 to 6 students (depending on registrations) you will start designing and organizing a meaningful, cultural leisure experience on the basis of design thinking. What form this experience will take (be it a festival day, route, exhibition, field trip, showcase, talent show, contest or something completely different!) and which art disciplines will be discussed, is still completely open and you decide together. You do this by investigating what is already being done by cultural institutions, what is going on with the target group (young adults/students) and experts from the field, and what is current and interesting in the art and culture sector for this target group.
You then get to work with a realistic/feasible and substantively interesting design (project plan), which you test with experts before you move on to the implementation phase. Through expert sessions by coaches and professionals from the field, you will be fed during the process in areas such as design thinking, project management, fundraising, artistic interpretation (curating, booking and programming), publicity/communication, artist hospitality and volunteer coordination.
Structure of the minor
For many art and cultural institutions (museums, venues, theatres) it is one of the greatest challenges to reach the target group of young adults (students) and to attract them to their regular art offerings. This is the 'problem' from practice, which underlies and is the source of inspiration for the design challenge of this minor. By tackling this challenge now, while you are still part of the target group and you can empathize with fellow students, you will gain valuable knowledge and experience that you can use during an internship or as a graduate in the field of the art & culture sector to tackle the problem.
The most important learning outcomes are that at the end of the minor you demonstrate that you:
- are able to design and organize a valuable cultural experience with an artistic theme together with others
- multidisciplinary collaboration with classmates and external stakeholders
- have taken into account the wishes and needs of the target group
- have involved relevant professionals from the field
- have developed personally and professionally
The challenge can and may be carried out for a real client from the field (they should already be sought and approached during ACM 1). If you do not work with a real client, the students and coaches will involve relevant professionals from the field in the process and the assessment of the end products.
