The current international trends see an increased demand and offer for informal accommodation establishments. There is also increased interest from the side of the young generations (Millennials and Gen Z) to take ownership and become managers of their own businesses.
As a student, you will learn about several facets of the management of a small-medium enterprise. The focus will be on those establishments offering alternative accommodation and F&B services. Nonetheless, the gained knowledge can be easily applied to any small-medium enterprises operating in the service industry.
The management of alternative accommodation is quite unique as an academic subject; not many universities worldwide feature a similar course in their curricula, despite the increase of popular demand in this area.
The minor will focus on the following typologies of accommodation:
The minor will cover the following three broad subjects: Managing hospitality Small-Medium Enterprises (SMEs); Socio-Economic Issues in hospitality SMEs; The Sustainability dimension of hospitality SMEs.
Each subject will be further broken down into themes that vary from Activities and Services (e.g. F&B, Didactics, Sports and Outdoor, Wine tasting and Goods selling), to Economic Impact of Alternative Accommodation on Hospitality and Tourism, to Circular Economy.
The minor will be divided into 3 units (corresponding to the three broad areas indicated above).
Students will work with real cases in a group setting.
It is expected that after completing the minor, students demonstrate knowledge and understanding of how a hospitality and/or any service-related SMEs is run and managed.
Learning outcomes:
For the successful completion of this minor, the students are requested to engage in a study load of 420 hours, for a total of 15 ECs.
The minor will count on the collaboration with the University of Pisa, campus of Lucca. Lecturers and Professors of this Institute will offer seminars on a number of topics that will support students towards the achievement of the learning outcomes of the module. Examples are:
Guest speakers and industry experts will be also invited to present and discuss a number of subjects.
Field-trips will be included. They will be mainly one-day visits to local entrepreneurs, managing small hospitality businesses located in Friesland or in the neighbouring regions.
Students will make use of the minor module book, of the Content information available on Blackboard and of suggested Books and articles available at NHLStenden Library.
For NHLStenden Students: they must have completed the first two years of Bachelor or Associate Degree program;
For Kies op Maat Students and for Exchange Students, they should have completed the first two years of study at their home Universities.
The content of the minor is transversal and, as such, it is applicable and suitable to a variety of study programmes besides hospitality management (e.g. leisure and tourism, business management, marketing, etc.).
The minor has been developed with the goal of developing and fostering entrepreneurship skills in tertiary education students.
Language: English B2 writing and C1 speaking
As the minor has a broad geographical scope, in terms of content and real-world cases used in class, the knowledge of other languages can be beneficial in terms of information search and industry-university network creation (e.g Erasmus funded projects).
Do you have questions about this minor? Ask them via the online form.