Recycling that actually works? Challenge accepted.
NHL Stenden University of Applied Sciences has launched a pilot using reverse vending machines to test how smart design can lead to smarter choices. As of 2 June, students and staff in Leeuwarden can drop off deposit bottles and cans at two locations (Rengerslaan 8 and 10), with the deposit refunded directly via Tikkie or donated to Waddenvereniging, a charity protecting the Wadden Sea.
So, what’s the big idea?
Changing behaviour isn’t easy. That’s why researchers Marie Hartmann and Elena Cavagnaro from the Sustainability in Hospitality and Tourism professorship at the Hotel Management School Leeuwarden explored how nudges and smart design can steer people toward sustainable choices, without forcing them. Their research shows: a well-designed return system with clear instructions really makes a difference.
Statiegeld Nederland liked what they saw
The national deposit return organisation even offered the machines to support the study. Now they’re up and running, and we’re watching how people use them. But this isn’t just about machines. Ultimately, we’re aiming for less waste overall. That means encouraging students to bring their own bottles and mugs. The machines are temporary, behaviour change is forever.
Curious?
Read the research: Statiegeld | Hotel Management School Leeuwarden
