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Content & Media Strategy (Master)

Course duration
1 year
Starts in
September
Location
Diploma
Master of Arts

Create content and media strategies that help organisations create meaningful communication and be the strategist companies need to achieve their goals. With a master’s in Content & Media Strategy, you merge your knowledge of different scientific disciplines and areas of research to make informed strategic choices. 

  • Join the only master's programme in the Netherlands with a focus on content and media strategies
  • Obtain your master's in just one year
  • Increase your career opportunities as a content and media strategist
  • Work for and with the industry on research projects through the professorship Transformational Media
  • Combine academic and applied research on a programme developed in close collaboration with the industry
  • Draw on the extensive experience of a motivated core team of lecturers
  • NHL Stenden offers first-year international students a housing guarantee through its accommodation partners. Check out our housing page for more information.  

     

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Online International Open Day

8 March 2025
11.00 - 15.00 hour
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Overview

Diploma
Master of Arts
Starts in
September
Location
Language
English
Course duration
1 year
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Accreditation
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Application deadlines
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Kosten
Tuition fees

What a master's in Content & Media Strategy offers

With this master’s in Content & Media Strategy you develop your insights into media content strategy and content marketing. You work through the content and media strategy development cycle, starting with developing the content strategy for a company before moving on to creating content that adds value for customers and other stakeholders. You finish the development cycle with content implementation, learning how you can effectively test concepts and develop a comprehensive implementation plan. Throughout the degree, you work on your own research, resulting in a practical thesis with a strategy for creating and implementing content for your client company. 

Content & Media Strategy in practice 

During your studies, you carry out practical assignments from real companies, working in groups and coached by lecturers and professionals with relevant industry experience. It’s a way of learning, an educational concept, we call Design-Based Education. You learn to draw on feedback to adapt your ideas and become more flexible, while also developing your teamwork and leadership skills. 

Who is it for?

The course has been developed for inquisitive students with a related bachelor’s degree who want to continue studying by pursuing a master’s degree. It was designed for students from:

  • Bachelor programmes in related domains of Management, Media, Marketing, Communication and Business Studies
  • Other bachelor degrees (or equivalents) who want to broaden and deepen their knowledge in the field of content strategy and marketing

Career 

Businesses are looking for professionals who can translate the complexity of content and media into clear, feasible strategies. Strategies that contribute to organisational goals and support decisions at corporate and campaign levels. With a background in media management and communication at master’s level, you are this professional. Drawing from your understanding of different scientific disciplines, you are able to see the bigger picture and hone in on those areas where a company can really engage with their stakeholders.  

The reasons to study at NHL Stenden 

The things that make a difference in the world often start as ideas from people daring to question what others assume. At NHL Stenden, you work in mixed groups so you can use each other's perspectives to unravel unobvious choices. Through real-life projects you learn by doing and this, combined with your internship, truly gives you a head start on your career. With our international opportunities and study environment, you develop a global network while the extracurricular activities you can pick up mean you develop talents that help you explore beyond your studies. While this is all great for your future, we know you also need to focus on your time as a student. Which is why we aim to make NHL Stenden your home away from home, a community where you’re known by your name, so you can be the person you truly are. For us, that makes you original. And it makes NHL Stenden, home of the originals.

 
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Luca master content media strategy
“It’s interesting to see how media works in the broader sense, exploring where the vulnerability lies.”
Luca Czarnotta
Master's in Content & Media Strategy student

Is this the degree for you?

If you're confident this degree is the one for you, then why not apply online straightaway? Or pick one of the other options to help you take the next step.