Afbeelding
Minor content
The minor offers a broad range of topics, with the focus on the field of Marketing Communications. Students get to deepen their knowledge about this field of expertise by writing and presenting a literature review. Next to this the students work in small project groups on a real-life case, where they develop a marketing communications plan and provide creative products for their client.
An important base is the focus on personal development in alignment with the content of this minor.
This minor is offered by Entrepreneurship & Retail Management.
Structure of the minor
Components of this minor are: conducting an individual production, develop Academic (research) skills, design a marketing communications plan/-campaign, develop creative marketing communications products, personal development.
