Marketing Communications Service Learning

Do you want to experience the essence of marketing communications? Are you looking forward to working with real-life clients, through ervice learning in combination with a design-based and creative mindset? And to get the opportunity to become an expert in one or more aspects of the trade by expanding your own skillset? Then the minor Marketing Communications Service Learning is a great choice for you! You will improve and explore your professionalism within the field of Marketing Communications.


Study start

  • February
  • April
  • September
  • November


  • Leeuwarden


  • English

European credits

  • 15 EC's

Minor type

  • For all bachelor programmes

Subject area

  • Business and Management
  • IT & Media

Minor content

The minor offers a broad range of topics, with the focus on the field of Marketing Communications. Students get to deepen their knowledge about this field of expertise by writing and presenting a literature review. Next to this the students work in small projectgroups on a real-life case, where they develop a marketing communications plan and provide creative products for their client. An important base is the focus on personal development in allignment with the content of this minor. 

Structure of the minor

Components of this minor are: 

  • Conducting a Literature Review
  • Develop Academic (research) skills 
  • Design a marketing  communications  plan
  • Develop creative marketing communications products
  • Personal development.   


Literature review, presentations, project (group) work, marketingcommunications plan and products.

Target group

Essential knowledge of marketing communications, project (group) work, expanding creativity/iterative thinking, development professionalism.

This minor is offered by Entrepreneurship & Retail Management.


Do you have questions about this minor? Ask them via the online form.