Tourism Management course overview

Our Tourism Management degree focuses on sustainable tourism. You learn all about the cultural and environmental impact of tourism, as well as about the economic interests that come into play. You then explore how you can use commercial services in developing destinations while appreciating and protecting local traditions and environments.


The programme for Tourism Management  

The programme covers a range of aspects of tourism, from concept development to sustainability, from management information systems to forecasting and trend analysis. You’ll also develop insights into organisational cultures, marketing plan and strategic decision-making as well as expand your knowledge of different languages and develop your intercultural communication skills. You’ll also develop your personal skills and intercultural awareness, so that you become adept on a personal and professional level.  

Download the brochure to get a really useful one-page overview of the curriculum with a description of the modules and a list of subjects per year, the study load and the ECTS you can earn. Use it to compare the programme with other studies you’re interested in.

Minors and specialisation Tourism Management

In your third year of Tourism Management, you get to specialise by taking a number of minors. 

  • Heritage Experience Management (Leeuwarden):
    Focusing on the management of natural and cultural heritage, you research the tourism possibilities for a particular heritage site. Working for local companies, students develop, for instance, an app or experience related to the heritage site.
  • Outdoor Leadership and Adventure (Leeuwarden, Bali):
    Focusing on planning and guiding outdoor activities, you learn what it takes to be an entrepreneur in the industry, from setting up a business to being a manager. And you learn to understand and develop sustainable products and innovative strategies.
  • Destinations in Transition (Aruba):
    Imagine being a pioneer in shaping a sustainable, innovative future for island destinations. This minor is designed to empower future leaders in regenerative tourism development.
  • Tourism Geography & Planning (Leeuwarden):
    This pre-master programme consists of two minors and a dissertation and is offered in cooperation with the University of Groningen (RUG). Tourism Management graduates can then enrol straight onto the Cultural Geography Master programme at the RUG. 

Research and practice

You will gain substantial practical experience in your chosen field of tourism throughout your studies, for instance by taking on practical assignments from companies, our various departments and our ETFI research institute or the Centre of Expertise for Leisure, Tourism and Hospitality (CELTH). You will also go on several international field trips during your course.

In order to share research data and knowledge within the education system and the professional field, a large team of researchers are affiliated with the course, along with three NHL Stenden departments. These departments include:

  • Sustainable Innovation in the Regional Knowledge Economy
  • Marine Wetland Studies
  • Scenario Planning

Course Catalogue

The course catalogue contains detailed information on the programme, so that you can compare different studies or get a more in-depth understanding of what the programme entails.


Check out the Tourism Management podcasts and meet students, staff and alumni. Hear what they have to say about the degree and where it’s taken them.

Practical approach of Tourism Management

We aim to help you put theory into practice as quickly as possible. Through our educational concept, Design-Based Education (DBE), you work in small teams of students, teachers, researchers and industry professionals. You tackle current, real-life issues developing and adapting your visions and ideas to form a solid solution. And you gain yet more practical experience during your internship in your final year.  

International opportunities

We want to prepare you for an international, intercultural, and ever-changing environment, so that you can dive into the unknown and gain experience in an international context. It is possible with our Grand Tour, Exchange programme or one of our mobility options offered by RUN-EU. Or you can choose to do your internship abroad. You’ll be able to put together the right combination of courses and internships to develop both your professional and personal skills – and develop your own network for the future.


Is this the degree for you?

If you're confident this degree is the one for you, then why not apply online straightaway? Or pick one of the other options to help you take the next step.