International Hospitality and Service Management

(M International Service Management), Master’s Degree, Full-time

Do you have a service-minded attitude and are you critical and curious? Do you always have the customer's interest in mind? Are you looking for the best possible preparation for a successful career in the hospitality industry? Then you will find that this master's degree in International Hospitality and Service Management is perfect for you!

  • Top-rated master in Hospitality in the Netherlands (Keuzegids Masters, 2016 and 2017).
  • Earn a dual degree and get a Dutch Master of Arts (MA) and British Master of Science (MSc) in 14 months.
  • Our partner, University of Derby (UK), is ranked number one in the Guardian University League 2015 in Hospitality, Tourism, and Events education.

Overview

Degree

  • Master of Arts and Master of Science (Dual Degree)

Study start

  • September

Location

  • Leeuwarden

Language

  • English

Standard duration

14 months

Credits

Single degree (60 ECTS)
Dual Degree (75 ECTS)

Fees

  • Single Degree (MA)€11,500
  • Dual Degree (MA/MSc)€14,750
View all costs

Application deadlines

EU: 15 August
Non-EU: 31 May

Career

A master’s degree (MA) in International Hospitality and Service Management prepares you for a successful career in the service or hospitality industry. This industry is growing at a tremendous pace with an expected increase of more than 30% of jobs worldwide by 2022. The hospitality industry is undergoing constant change, not least driven by shifting customer demands. These changes add to the complexity of the role of hospitality manager, and as a highly skilled graduate of this course you will be in high demand at a variety of companies all over the world.

Strategic job

As a hospitality and service management professional, you will have an interesting job in a dynamic and exciting industry. You will be trained for a strategic management position, managing all aspects of the services provided. You will help develop the organisational structure, strategies, processes and corporate culture from the customer’s perspective.

Careers open to you after graduation include:

  • General Manager
  • Head of Research & Development
  • Sales and Marketing Manager
  • Corporate Policy Advisor
  • Lecturer/Academic staff member
     

Accreditations and quality labels

The master’s programme in International Hospitality and Service Management has received the following accreditations and quality labels:

m_international_hospitality_and_service_management_sfeer
Academic Requirements

You require a bachelor’s degree to be admitted to International Hospitality and Service Management or International Leisure and Tourism Studies. If you do not hold a bachelor’s degree in Economics, Business, Management, Hospitality, Tourism, Leisure Studies or a related course but would like to enrol in either master programme, please send an email to masters@stenden.com. Your application will be assessed on individual merits. A personal interview is part of the application process.

All non-EEA applicants are required to submit an English proficiency test with their application. Exceptions are made for students, who have had their preparatory education in a country where English is the official working and educational language. The language requirements for EEA students are the same as for Dutch students. If your diploma is listed here, the additional English language test is not required.

NHL Stenden University of Applied Sciences accepts three kinds of official language tests: IELTS, TOEFL and the Cambridge Certificate of Proficiency in English.

  • Academic IELTS 6.0 (with a minimum of 5.0 for each skill).
  • TOEFL 550 (paper based), 213 (computer-based) and 80 (internet based). Original test results must be sent directly from the Educational Testing Service to NHL Stenden. The TOEFL institution code for NHL Stenden is 9215.
  • Cambridge ESOL score FCE-C (169, or higher).
  • TOEIC 670 (Listening and Reading) and 290 (Speaking and Writing).

View the comparison between the different scores.

Please note: If you do not have the appropriate level, it is possible to enrol in our English Preparatory Language Course.

 

University Of Derby

This programme is run in partnership with the University of Derby.

About the course

Master of Arts (MA)

The 14-month master programme in International Hospitality and Service Management introduces you to key concepts such as service, hospitality, service concepts and customer satisfaction, as well as covering areas as diverse as sustainability, entrepreneurship, globalisation and working with multicultural teams. You will be trained as a specialist in these areas over a 14-month period, taking four ten-week modules. Additionally, you can acquire real-life work experience during your studies at the Stenden Hotel, a 4-star property owned and operated by Stenden Hotel Management School and used as a training venue for its students. You will attend classes based on a variety of teaching methods, including seminars, workshops, lectures, presentations, group assignments and guest lectures.

NHL Stenden offers the option to accomplish a Dual Degree. Additionally to the MA programme you can enrol for a Master of Science International Hospitality and Service Management issued by the University of Derby, which is a leading university in the UK for Hospitality, Tourism, and Events Management. 

What to expect?

  • Lecturers from the University of Derby will regularly be visiting NHL Stenden University of Applied Sciences (NL) to conduct lectures and seminars with Master students in preparation for the field trip.
  • Three-week field trip to the University of Derby (UK) - students will be able to visit the UK and participate in an intensive two-week workshop schedule at the University of Derby. Lectures will be conducted using a variety of classroom based activities as well as venturing into the heart of the Peak District National Park to build operational skills such as communications and teamwork. Accommodation has been arranged for all students to stay within the University campus’s Halls of Residence. The costs of transportation (Manchester – Buxton), accommodation, and lunch for this excursion are included in the tuition fee.
  • You have access to resources at the University of Derby, including library services for academic studies, and the industrial placement office, which can help to advise and direct students to prospective future placements and employers around the world.

As part of your studies, you will take three modules that prepare you for the process of writing your final-year thesis. You will learn how to develop a research proposal and how to collect and analyse data. 

Module 1: Setting the framework

Principles of Hospitality & Service Management

This module is designed to enhance your knowledge and understanding of hospitableness, service quality, customer satisfaction and other principles relevant to the hospitality industry and the broader service industry.

Service Performance Improvements

This module aims to provide a broad introduction to the topic of performance, operations analysis and performance measurement. The leading theme is the analysis of operations. In their operations, service businesses create value for their customers.

Sustainable Value Creation in the Hospitality Industry

This module emphasises the important aspects of sustainable development, the intrinsic contribution of corporate social responsibility, the key role of ethics and the imperative use of stakeholder analysis in the management of hospitality organisations in the transition towards sustainability.

Strategic Human Resource Management

This module seeks to challenge the notions of Strategic Human Resource Management in the global hospitality and service industry. Strategic Human Resource Management plans and their implementation will be examined within the context of the challenges posed to the industry.

Financial Decision Making

The module Financial Decision Making presents the key principles of finance necessary to understand and implement the finance function in an organisation and carry out the financial analysis that justifies the decision-making process. 

Three research modules parallel to modules 1-3 prepare you to write your thesis by exploring how to define a contemporary hospitality/service management research topic, how to write a well-balanced and detailed research proposal, and how to perform appropriate data collection and analysis.

Electives

In this module you can choose between three exiting electives:
Please check our specialisations for details.

  1. Entrepreneurship & Innovation
  2. Managing Events Organisations
  3. AIHR Projects

Thesis analysis & writing

The thesis finalises the master stage of the programme and is a major piece of individually researched work. This is your opportunity to complete in-depth research into an issue or problem derived from and planned in your previous modules.

  1. Critical issues in Hospitality and Tourism. Together with students from the University of Derby students examine and critically evaluate a range of contemporary issues in Hospitality, Tourism and the wider service industries. It explores the dynamic nature of the service sector and the need to identify, understand and prepare for the impact of the external environment on business practices.
  2. Team Building in Action. The module considers the important role of team development in organisations, but more importantly how individuals learn and become more effective within that team. A team’s ability to achieve and sustain high performance is determined by interpersonal qualities of trust, communication and mutual accountability.

Specialisations

In module 4 you can choose between three exiting electives:

  1. Entrepreneurship & Innovation. This includes entrepreneurship, innovative concepts and business perspectives. This module is an accelerated research-based programme. Designed to provide you with the opportunity to accrue the skills, framework, and learning experiences necessary to create business opportunities in service-oriented organisations, or new companies, by developing entrepreneurial and innovative initiatives.
  2. Managing Events Organisations. This module addresses key concepts that help to understand how to manage an events organisation and how to create competitive advantages imperative to success.
  3. AIHR Projects. This module focuses on a research project related to the research programmes of the research unit of the Stenden Hotel Management School.

Practical learning

International Opportunities

Problem-based Learning (PBL)

Problem-based learning (PBL) is a style of active learning in which you learn by solving problems, as well as develop your practical abilities, including cultural skills, management skills, and meeting and presentation skills.

Design Based Education

All NHL Stenden programmes are working towards a system of Design Based Education (DBE), which puts co-creation with professionals in the field front and centre. You will be working in small teams of students, teachers, researchers, and industry professionals.