AD International Hospitality Management

Ad Hospitality Management, Associate’s Degree, Full-time

Do you enjoy an exciting and dynamic environment? Can you keep your cool even under great pressure? Do empathy and a service-minded attitude come naturally to you? If this describes you and you also happen to enjoy working with people from all over the world, you'll find that our Stenden Hotel Management School ticks all the boxes!

  • Receive a fully recognised higher education diploma within two years.
  • Practical work experience up to supervisor level at the Stenden Hotel in Leeuwarden, or Restaurant Café Stones in Emmen, the Netherlands.
  • 95% of students in Emmen (NL) would recommend the study.



  • Associate degree

Study start

  • February
  • September


  • Emmen
  • Leeuwarden


  • English

Standard duration

2 years


  • EU students€ 2060,-
  • NON-EU students€ 7975,-
View all costs

Application deadlines

EU students: 15 August 
non-EU students: 31 May


An Associate degree from the International Hospitality Management Programme puts you on the fast track to a career in the global hospitality industry. You can choose from any number of career paths, ranging from a supervisory position at a hotel or restaurant, theme park, conference center or event planning company to any number of roles in corporate services. Your degree will open up a range of career opportunities, whether you decide to stay in the Netherlands after you graduate or choose to work in another part of the world.

Careers open to graduates include:

  • Restaurant Supervisor
  • Sales and Marketing Coordinator at a Hotel
  • Project Coordinator at an Event Agency
  • Event Manager Assistant

Admission requirements

Academic Requirements

To be admitted to one of the associate or bachelor programmes, you will have to meet certain admission requirements. NHL Stenden University of Applied Sciences recognises the following general international qualifications: 

  • International Baccalaureate (IB) Diploma or European Baccalaureate Diploma
  • High School diploma from an accredited institution
  • Four GCSE/GCE ‘O’ level passes (final grade A, B or C) and two ‘AS’ level passes. These six passes combined must all be in different subjects.
  • Associate, Bachelor or Master Degree

Furthermore, some of our associate or bachelor programmes demand additional entry requirements. These can be found in the list of admissible diplomas. If your diploma is not mentioned in this list, please contact us at

All non-EER applicants are required to submit an English proficiency test with their application. Exceptions are made for students, who have had their preparatory education in a country where English is the official working and educational language. The language requirements for EER students are the same as for Dutch students. If your diploma is mentioned in this list the additional English language test is not required.

NHL Stenden University of Applied Sciences accepts three kinds of official language tests: IELTS, TOEFL and the Cambridge Certificate of Proficiency in English.

  • Academic IELTS 6.0 (with a minimum of 5.0 for each skill).
  • TOEFL 550 (paper based), 213 (computer-based) and 80 (internet based). Original test results must be sent directly from the Educational Testing Service to Stenden. The TOEFL institution code for NHL Stenden is 9215.
  • Cambridge ESOL score FCE-C (169, or higher).

    View the comparison between the different scores.

Please note: If you do not have the appropriate level, it’s possible to enrol in our English Preparatory Language Course.

About the course

The International Hospitality Management course is where you’ll learn all about hospitality, culinary arts, catering, events, human resources, marketing, sales, and finance. During this two-year course, you will be trained as a specialist in these areas.

First Year

Introduction to the hospitality industry

In your first year, you will learn about the fundamentals of the industry. How do you make sure your customers or guests are fully satisfied with the service they received when they go home? You get to study the finer points of human resource policy, marketing and financial management of a hotel. In addition to delving into theory, you will also spend ten weeks acquiring practical work experience covering all areas of the hotel business. In Emmen you will work at local hotels or our own restaurant Stones. In Leeuwarden, you will work at our 4-star Stenden hotel. Both Stones and Stenden Hotel are commercially run and operated by the School.

Working as a supervisor and graduation

You will find out what running a hotel actually involves on a day-to-day basis: a process known as operational management. You will learn about business processes, marketing, budgeting, managing staff, procurement, logistics, negotiation and quality assurance. As part of one module, you and a classmate will even run your own virtual hotel, and as a work-experience student you will be promoted to supervisor in the hotel and manage a team of first-year students. You finalize your study with a research project for an organization within the hotel or service industry. Starting in your second year, you have the option to spend part of the year abroad, at one of NHL Stenden’s International Campus Sites.


If you decide to continue with the bachelor's degree after the associate degree, you can specialise yourself in different areas of the hospitality industry. Classes at the International Hospitality Management programme cover all facets of management. In your third and final year, you will have the option to specialise by taking a number of minors: these are electives in which you focus on a specific subject or expand your knowledge by taking an additional subject. This allows you to truly take charge of your education by ‘customising’ your course.

You can take these minors in the Netherlands or at one of the international campus sites located in Qatar, South Africa, Thailand or Indonesia (we call this the Grand Tour). You may also choose from minors offered by other courses and universities of applied sciences – this is all part of broadening your academic skills.

Some of the minors that you can choose from are:

Gastronomy (Netherlands)

Food and Beverage Management (Netherlands) :

Advanced Wine Studies (South Africa):

Lodge Management (South Africa):

Event Management (All NHL Stenden branches):

Practical learning

International Opportunities

Education concept

Problem-based learning (PBL)

Problem-based learning (PBL) is a style of active learning in which you learn by solving problems, as well as develop your practical abilities, including cultural skills, management skills, and meeting and presentation skills.

Design Based Education

All NHL Stenden programmes are working towards a system of Design Based Education (DBE), which puts co-creation with professionals in the field front and centre. You will be working in small teams of students, teachers, researchers, and industry professionals.