NHL Stenden

Media & Relations

The media and entertainment industry is subject to big changes due to digitalisation and convergence. Keywords in the media and entertainment industry are creativity and innovation.

kantine-mensen-evenement-groep

Factsheet

  • Semester: fall
  • Level: second year
  • Amount of ECTS: 9
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The media and entertainment industry is subject to big changes due to digitalisation and convergence. Keywords in the media and entertainment industry are creativity and innovation. The (change) potential of people takes centre stage to achieve organisational success in this continuously changing industry. The module Media & Relations prepares the students for their roles as managers in this industry by gaining knowledge in the area of organisational behaviour studies.

Business Economics (topic managerial accounting) is also part of the module.

General knowledge on Financial Accounting is highly recommended.

Disciplines and subjects: Subjects addressed include personality, values, communication, cooperation, HRM, selection, training, appraisal, motivation, leadership, diversity of work force, globalization, organisational structure and organisational culture.

The aim of the module is to gain understanding in organisational behaviour. Behaviour in organisations is one of the fundaments of Human Resource Management (HRM). The student will learn to look at management of people and the behaviour of people from different perspectives. Method: Case Based Learning, Workshops, Lectures, Presentations, Debate, Group module assignment

  • Examination: Reports, Presentations, Management Skills, CBL-participation
  • Entry requirements: Successful completion of first year Media & Entertainment Management, or equivalent; in particular, basic theoretical knowledge of the sectors of the media industry.
  • Number of credits: 9 ECTS
  • Status of the module: Second Year module of the MEM major programme